Is Kentico Xperience the future of digital experience platforms?

Kentico CMS and Kentico EMS rebranded to Kentico Xperience in 2020.

Xperience is a digital platform built to accelerate the effectiveness of your digital communications.

GrowCreate is a cross-sector design and development agency and Kentico partner with a special interest in the Financial Services sector and more specifically digital solutions for Asset and Wealth Management.

Excelling at digital transformation

A CMS integrates with best-in-breed solutions to deliver an end-to-end digital experience. This is a great fit for organisations that have the resource and technical capability to manage a wider ecosystem from CRM to marketing automation, or those that are embedded with a solution and don't want to switch e.g Click Dimensions.

That said, marketers are increasingly looking to single platforms to build their digital experiences and we have found that the latest version of the Kentico CMS, Xperience delivers a host of new features for marketers and content creators.

Kentico Xperience is a complete technical solution for expanding marketers' competencies. It is built with .NET Core which is the next-generation technology by Microsoft, providing marketers with better website performance.

Easy marketing automation

Kentico Xperience's Marketing Automation software is easy to use and reduces the time needed to execute initiatives, streamline communication processes, increase customer engagement, and improve marketing performance.

• Execute a broad set of multi-channel scenarios with little to no code
• Focus on customer experience instead of designing complex processes
• Expand marketers’ competencies with automation processes and templates
• Add value to services or products by spending more time on creativity
• Reach customers at the right time with time-based triggers and out-of-the-box templates such as abandoned shopping cart notifications
• Reuse content across a website, with content duplication and SEO requirements handled by canonical links to the main URL
• Integrate with voice assistants Amazon Alexa and Google Home to enable users to control the Kentico Xperience interface without the need to use a keyboard or mouse

Get started with Kentico Xperience 13

Our view is that Kentico Experience is winning the mid-level digital experience platform race. It is a cost-effective solution compared to enterprise platforms like Optimizely and yet an affordable jump from an open-source CMS like Umbraco.

If you are looking to switch to a digital experience platform then give GrowCreate a call. We are a Kentico Partner and can arrange a demo for you.