Behavioural data - the key to customer experience
Why behavioural data should be a key aspect of your Data under Management and technology strategy.
Measuring your Data under Management
Data is so valuable to Asset and Wealth Managers, that a new metric is called for.
Realising the hidden value of data
Wealth managers have an abundance of client data. But are they gleaning actionable insight from it?
443% ROI in a payback period of less than 6 months
Download the free Total Economic Impact™ study conducted by Forrester Consulting.
Key themes from DMEXCO 2018
DMEXCO is the best place to get the pulse of the industry. In 2018 marketers were caught between tech-excitement, and tech-clash.
The direction of digital travel
I attended the Digital Assembly to get a broader perspective on what digital technology means for organisations across Europe.