Client

Hitachi Solutions are a leading Microsoft Partner delivering Microsoft Dynamics 365 and associated technologies.

Challenge

Delivering effective UX for a localised Optimizely solution

Hitachi Solutions had acquired the German retail specialist Implexis which needed to be brought under the Hitachi Solutions branding as quickly as possible. Hitachi needed a partner agency that could improve the user experience and meet the requirements of its content editors and marketers.

Hitachi Solutions came to GrowCreate with four clear needs from their web project:

  • Deliver an effective UX and design to demonstrate how their services can be applied to an industry or a client’s specific situation
  • Deliver a localised content-managed solution across three countries, with the flexibility to add new languages as the company expanded into new regions
  • Provide a flexible editor experience enabling the team to create bespoke web pages using components
  • Improve productivity and efficiency for content editors and stakeholders
Industry

Professional Services

Challenge

Localisation across three countries, and integration with Microsoft Dynamics’ automated marketing tool, Click Dimensions

Results

Hitachi Solutions has reached a global rank of 15th out of 39,000 Microsoft partners for excellence in digital marketing.

Solution

Localisation across three countries, and integration with Microsoft Dynamics’ automated marketing tool, Click Dimensions

We worked with client representatives from the UK, Germany, and France, led by Hitachi Solutions’ European Marketing Director.

GrowCreate worked with the Hitachi Solutions team to deliver an effective user experience and web design. We developed the website on the Optimizely experience platform and integrated Microsoft Dynamics’ automated marketing tool, Click Dimensions.

New country domains were added to the web solution and Implexis branding was switched to Hitachi Solutions branding over one weekend to coincide with the new branding.

Results

Improved branding and an optimised user experience helped Hitachi Solutions to reach a global rank of 15th out of 39,000 Microsoft partners for excellence in digital marketing

Hitachi Solutions demonstrated a remarkable consistency in content quality due to their ability to demonstrate how their services can be applied to an industry or a customer’s digital experience. 

We continue to work with Hitachi Solutions helping their marketing team manage campaigns, new features, and content through Optimizely. Hitachi Solutions say we always listen carefully and respond quickly; we’re proud to say that together, we’ve met every challenge.

What did we do?

  • Design sprints
  • Re-platforming to Optimizely for content management
  • Integrating Microsoft Dynamics’ automated marketing tool, Click Dimensions
  • Business systems integration
  • Azure Cloud hosting and DevOps
  • Support and maintenance contract
  • Ongoing feature improvements

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