The Business Benchmark for Farm Animal Welfare provides companies with a clear set of expectations on farm animal welfare management practice and reporting to help drive up welfare standard in their supply chains.
We were commissioned to overhaul the front-end experience and deliver website that would help BBFAW simplify content management and governance, and to develop a tool to enable businesses to benchmark against their peers.
We worked with the BBFAW team to help structure content into manageable components, allowing the content editor to use content pickers to choose where to display ‘common’ content panels like Latest News and Publications. We added faceted search to both Latest News and Publications pages so content is viewable by card or list, while company reports sit behind an Investor login. The Benchmark tool was designed to filter companies to show their position by tier and movement.
BBFAW launched a scalable, responsive website just before the release of their 2015 Benchmark. Post warranty BBFAW have started to engage with us again to improve the website further.