Decoupled, or ‘headless’ Content Management Systems (CMS), refer to the separation of the traditional content collection capabilities usually found in the CMS’ backend from the delivery of the experience (the front-end or “Head”.).
Customers want content to be available via a host of different devices. Decoupling the CMS makes it much easier for companies to re-publish their content across any number of channels, from websites to applications. But does headless CMS represent a genuine challenge to the established systems? Or should it be viewed rather as an extremely useful weapon in a full armoury of CMS functionality?
Headless CMS is a great tool for multi-channel strategies and will help your business to make better use of IoT. By delivering content to customers at the most relevant time, on the most relevant channel — whether that’s your website, social media channels, or application - you can create personalised and seamless digital experiences.
In this guide, we discuss the benefits of a decoupled CMS in comparison to, and as part of, a traditional CMS. We’ll demonstrate how it can help you to deliver an innovative customer experience and keep your business ahead of its competition.
Headless CMS is a great tool for multi-channel strategies and will help your business to make better use of IoT.