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Decoupled vs traditional CMS: How you can create an intelligent, multi-channel customer experience with multiple architectures

How do the latest decoupled systems stand up to the traditional CMS, and what are the benefits to the customer?

Decoupled, or ‘headless’ Content Management Systems (CMS), refer to the separation of the traditional content collection capabilities usually found in the CMS’ backend from the delivery of the experience (the front-end or “Head”.).

Customers want content to be available via a host of different devices. Decoupling the CMS makes it much easier for companies to re-publish their content across any number of channels, from websites to applications. But does headless CMS represent a genuine challenge to the established systems? Or should it be viewed rather as an extremely useful weapon in a full armoury of CMS functionality?

Headless CMS is a great tool for multi-channel strategies and will help your business to make better use of IoT. By delivering content to customers at the most relevant time, on the most relevant channel — whether that’s your website, social media channels, or application - you can create personalised and seamless digital experiences.

In this guide, we discuss the benefits of a decoupled CMS in comparison to, and as part of, a traditional CMS. We’ll demonstrate how it can help you to deliver an innovative customer experience and keep your business ahead of its competition.

Headless CMS is a great tool for multi-channel strategies and will help your business to make better use of IoT.
theo-paraskevopoulos.jpeg Theo Paraskevopoulos
GrowCreate CEO

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