With a decoupled CMS, marketers don’t need to spend so much time waiting for developers to make CMS web-based templates when it comes to supporting an omnichannel strategy. These same systems, however, should leverage technologies like Artificial Intelligence (AI) to create a truly personalised experience for the customer, as well as the flexibility scalability provided by the Cloud.
If a CMS is lacking the functionality to help companies meet these increasingly complex customer requirements, an organisation may consider either redesigning their user experience (UX) or re-platforming to another system entirely Episerver is a great platform that can offer businesses a hybrid solution.
Marketers should look to a future-ready system such as Episerver’s which has added headless functionality to its CMS with no additional charge. A Solution Partner like GrowCreate can help marketers get the most from their traditional CMS. An innovative user experience can still be delivered using a traditional CMS, but it requires close collaboration and shared goals between the marketing and IT department.