Skip to main content
Resources

Decoupled vs traditional CMS: How you can create an intelligent, multi-channel customer experience with multiple architectures

How do the latest decoupled systems stand up to the traditional CMS, and what are the benefits to the customer?

With a decoupled CMS, marketers don’t need to spend so much time waiting for developers to make CMS web-based templates when it comes to supporting an omnichannel strategy. These same systems, however, should leverage technologies like Artificial Intelligence (AI) to create a truly personalised experience for the customer, as well as the flexibility scalability provided by the Cloud.

If a CMS is lacking the functionality to help companies meet these increasingly complex customer requirements, an organisation may consider either redesigning their user experience (UX) or re-platforming to another system entirely Episerver is a great platform that can offer businesses a hybrid solution.

Marketers should look to a future-ready system such as Episerver’s which has added headless functionality to its CMS with no additional charge. A Solution Partner like GrowCreate can help marketers get the most from their traditional CMS. An innovative user experience can still be delivered using a traditional CMS, but it requires close collaboration and shared goals between the marketing and IT department.

Read next: Making the case for the CMO (1)

How to differentiate your customer’s journey by moving to Episerver’s Digital Experience Cloud (DXC).

Differentiate your customer’s journey with Episerver’s Digital Experience Cloud (DXC).

Moving to Episerver’s DXC will improve the customer experience and increase brand loyalty.

Read more
Differentiate your customer’s journey with Episerver’s Digital Experience Cloud (DXC). Read more