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Decoupled vs traditional CMS: How you can create an intelligent, multi-channel customer experience with multiple architectures

How do the latest decoupled systems stand up to the traditional CMS, and what are the benefits to the customer?

  • A recent trend in the content management space is decoupling the Content Management System (CMS).
  • A decoupled or headless CMS separates the content collection capabilities found in the CMS from the publishing layer.
  • Decoupling provides numerous benefits to both marketers and the IT department, such as cutting development time and costs, and enabling a true ‘create once, publish everywhere’ approach to content management.
  • Decoupling or headless shouldn’t be viewed as a solution in and of itself – it is a useful tool as part of a fully-featured, enterprise CMS that also lets teams create, manage and approve content in the most suitable way for them.

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