The ability to send content to different devices will become increasingly important for organisations, particularly with the advance of the Internet of Things (IoT).
Smart voice-activated devices like Amazon Echo and Google Home have already experienced rapid adoption since launching to the point that the analyst estimates that by 2020, almost a third of web browsing sessions will be done without a screen.
Other popular IoT devices will include smart TVs, electric meters, thermostats and security systems. The ability to send and receive data from these devices will become a priority for companies. CIOs, for example, are increasingly interested in the concept of digital twinning, where virtual replicas of a physical product or service capture real-time information from a device’s sensors. Users can analyse this data, monitor their systems and eventually improve operational efficiency.