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Decoupled vs traditional CMS: How you can create an intelligent, multi-channel customer experience with multiple architectures

How do the latest decoupled systems stand up to the traditional CMS, and what are the benefits to the customer?

The ability to send content to different devices will become increasingly important for organisations, particularly with the advance of the Internet of Things (IoT).

Smart voice-activated devices like Amazon Echo and Google Home have already experienced rapid adoption since launching to the point that the analyst estimates that by 2020, almost a third of web browsing sessions will be done without a screen.

Other popular IoT devices will include smart TVs, electric meters, thermostats and security systems. The ability to send and receive data from these devices will become a priority for companies. CIOs, for example, are increasingly interested in the concept of digital twinning, where virtual replicas of a physical product or service capture real-time information from a device’s sensors. Users can analyse this data, monitor their systems and eventually improve operational efficiency.

Read next: Multichannel and omnichannel

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