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Decoupled vs traditional CMS: How you can create an intelligent, multi-channel customer experience with multiple architectures

How do the latest decoupled systems stand up to the traditional CMS, and what are the benefits to the customer?

The customer experience has never been more important to today’s organisations. As customers we enjoy unparalleled choice in how we consume goods and services. We expect instant access to whatever we’re looking for - at any time, from any location and using whatever device suits us best.

Organisations must be able to serve customers via the channel of their choice or face losing their business entirely. Across the board, companies are having to update their systems and infrastructure, such as their Content Management Systems (CMS), to provide users with the flexibility they require.

Traditional systems have long delivered content through solutions connected’ with the CMS on the back-end. This isn’t a problem if the user is only accessing content via one medium — a website — but today’s audience wants to view, stream, download and purchase content via any number of devices and applications.

Content must be distributed out from this central location to an array of channels. The problem arises when those devices use a different programming language to the CMS. Web developers may be working in one language, the mobile developers in another, and the social media team in a third, for example. Different channels require an entirely different skillset to get content to an alternative destination.

This had led to the rise of decoupled or ‘headless’ CMS systems.

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