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Decoupled vs traditional CMS: How you can create an intelligent, multi-channel customer experience with multiple architectures

How do the latest decoupled systems stand up to the traditional CMS, and what are the benefits to the customer?

Traditionally, the backend of a CMS has been solely focused on content collection — allowing the user to perform tasks such as creating and formatting text, linking between pages and uploading images.

The front end of the system, or the ‘head’, then takes the content and publishes it to the user.

To decouple the CMS is to separate the content collection and the content delivery function. Decoupled or headless systems focus exclusively on content creation and do away completely with that publishing layer. Instead, developers can use Application Programming Interfaces (APIs) to build websites and applications using their programming language or toolkit of choice — meaning they can republish the content on an array of devices or channels.

Read next: Why is decoupling becoming more popular?

How to work with an implementation partner to get the most from your CMS

How to work with an implementation partner to get the most from your CMS

GrowCreate can help you to deliver on your IT objectives, align with marketing, and develop a CMS that everyone is happy to use.

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