As a CMO, you’re working in a world where your customers’ loyalty will be easily swayed towards the best possible experience.
CIOs point to complexity, cost, culture, skills and security as the main barriers to digital transformation.
It’s likely that you already communicate with customers at multiple, digital touchpoints – but how connected is the data you’ve collected? If you’re stillcreating campaigns based on siloed information, you’ll fail to create individualised content and deliver a truly personalised experience to your customers.
It’s no longer enough to be relevant today. You need to think about how you will differentiate your customers’ experiences tomorrow. To achieve this, you need to break out of your comfort zone and stake a leading role in technology choice. The fully-integrated digital experience suite from Episerver can give you access to digital marketing, commerce and enterprise search in a single place.
By taking advantage of the Microsoft Azure capabilities that come with the DXC, you can adopt disruptive technologies including Artificial Intelligence, Machine Learning and Predictive Analytics. As your expertise lies in messaging, campaigns and communication you may fear a lack of knowledge around deployment, integration and optimisation. The DXC can do the heavy lifting for you here.
Through the services it offers, it can provide your organisation with smart personalisation, streamlined marketing workflow and faster time to market for content campaigns, without placing additional demands on your IT department’s workload.