Failure to deliver omnichannel experience
Today’s empowered customers expect seamless brand interactions across every touch point, forcing organisations to replace outdated thought-processes and legacy systems with new ways of doing business (Forrester’s Witcher).
Legacy systems that are only capable of pushing content out to websites is no longer good enough. Your customers are online everywhere, all the time.
Omnichannel encompasses more channels than ever before. As technology quickly evolves and the Internet of Things (IoT) gains popularity, your CMS should evolve with it. You need an integrated platform that is capable of pushing content out to a variety of devices, from mobiles right through to wearables.
When replatforming, consider a decoupled CMS that allows internal users to upload content and push it out to multiple devices, simultaneously. You should also consider scalability and resilience in the system you choose.