Lack of personalisation
Despite its importance, many businesses still struggle with implementing a fully-featured, personalised customer experience.
More than a third of customers feel brands do not care enough about personalising their online experiences, causing them to feel disappointed, frustrated and distrustful.
A legacy system that prevents you from personalising the customer experience will leave you falling behind your competitors. There are multiple reasons that a legacy system does not lend itself well to personalisation, including disparate data, slow load times, and an inability to support multiple channels.