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Is your CMS inhibiting great customer experience?

Don’t be held back by legacy systems. Now is a better time than ever to replatform.

If you’re a marketer, you may feel that you are handcuffed to your legacy CMS. You know you need to prepare the business for Internet of Things (IoT) devices, AI and Machine Learning to deliver great digital experiences to your customers.

A digital experience suite, built on a Cloud-based CMS, draws on Machine Learning to help marketers deliver the relevant content to people when and where they need it (Episerver).

However, you don’t want to be forced into building complicated marketing machines with hundreds of independent moving parts.

The answer is a fully-functioning, integrated digital experience suite which puts control of the CMS into your hands. Put simply, you need one single view of your customers, with the ability to create a cohesive narrative across all channels. This will encourage customer loyalty, enable lead conversion and drive sales.

A digital experience suite, built on a Cloud-based CMS, draws on Machine Learning to help marketers deliver the relevant content to people when and where they need it.

As a visitor interacts with your brand, AI-powered algorithms draw on their browsing history to present them with the most relevant content.

This means you can spend time developing great content knowing that it will reach the right visitor, at the right time.

Read next: Benefits of replatforming to an integrated, Cloud-based CMS (1)

How to work with an implementation partner to improve digital customer experiences

How to work with an implementation partner to improve digital customer experiences

Deliver innovative customer experiences with GrowCreate.

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