Organisations are beginning to evaluate how they can adapt their interactions with customers and stay ahead of the market. Why? Deloitte recently highlighted “winning and retaining customers in the digital era requires a mix of personalisation, relevance, exclusivity and engagement across all the different channels”.
“75% of customers are unhappy when they receive generic offers, while 81% cite relevance as a key driver in whether or not they redeem promotions.”
Customer expectations are higher than ever before. If organisations can’t deliver meaningful and relevant experiences, customers will simply look elsewhere. 75% of customers are unhappy when they receive generic offers, while 81% cite relevance as a key driver in whether or not they redeem promotions. Businesses that want to step up their competition need a modern Content Management System (CMS) in place that can support new requirements for personalisation.
In this eGuide, we’ll look at what individualised content is, why relevant customer experiences are critical to your success and how the right Content Management System (CMS) can support your business in delivering relevance to its audience.