Align technology purchasing decisions with marketing objectives
The main purpose of a CMS is to allow the marketing department to achieve its objectives. Marketers need a CMS that engages website visitors. It may feel that this department speaks a different language to you as they focus on conversion rates, personalisation, and multichannel campaigns.
As a CMO you look to your CMS to deliver a perfect customer experience.
However, the customer experience is every bit your responsibility as it is theirs. Choosing Episerver and working with an implementation partner can help to foster alignment between your team and the marketing department. Episerver offers marketers a broad range of functionality, so they can easily create personalised experiences without technical skills.