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The CMS checklist for CIOs

Replatform to Episerver and transform digital experiences for your customers.

Align technology purchasing decisions with marketing objectives

The main purpose of a CMS is to allow the marketing department to achieve its objectives. Marketers need a CMS that engages website visitors. It may feel that this department speaks a different language to you as they focus on conversion rates, personalisation, and multichannel campaigns.

As a CMO you look to your CMS to deliver a perfect customer experience.

Align technology purchasing decisions

However, the customer experience is every bit your responsibility as it is theirs. Choosing Episerver and working with an implementation partner can help to foster alignment between your team and the marketing department. Episerver offers marketers a broad range of functionality, so they can easily create personalised experiences without technical skills.

Read next: Assess security capabilities

Is your CMS flexible enough to deliver a digital strategy?

Is your CMS flexible enough to deliver a digital strategy?

A digital strategy goes beyond a website or blog. To deliver it, you need a flexible open-source platform like Umbraco CMS.

Download free guide
Is your CMS flexible enough to deliver a digital strategy? Download free guide