Leading the way in alignment
A key responsibility for an integration partner is to mediate between different internal stakeholders.
Clients want the very best end user experience but they may not always know the right path to take to achieve it – especially where multiple departments are involved. Sometimes our job is to find consensus through creative simplification (Theo Paraskevopoulos, CEO, GrowCreate).
As a CMO, you may experience barriers from the technical team ahead of a new project. Overcoming these barriers may involve some realignment between goals and processes for both departments. GrowCreate can mediate these conversations and ensure that the requirements of each department are met – without jeopardising the customer experience. Continuous improvement relies on robust communications between departments, as well as between your business and the implementation agency. To improve digital customer experiences, everyone needs to be on the same page and work towards the same goal.