FE fundinfo is a leading financial data company, connecting the investment industry across the UK, Europe and Asia Pacific through a single integrated platform. GrowCreate worked with FE fundinfo to reshape their digital experience and website, combining strategy, UX and Umbraco development so they can serve asset and wealth managers with a faster, clearer and more scalable online presence.
Bottom line up front
FE fundinfo needed a digital experience that reflects its role as a global financial data provider, while making complex information easier to navigate for asset and wealth managers.
GrowCreate partnered with FE fundinfo on digital experience design and website development, including a full rebuild on Umbraco to create a faster, more consistent editorial and user experience.
The new website supports FE fundinfo’s growth and product story, with clearer journeys for target audiences and a platform that can evolve with new services and markets.
This partnership helps FE fundinfo support, enhance and evolve its digital estate, aligning a modern, global‑ready website with the needs of regulated financial services clients.
The challenge
FE fundinfo serves a wide set of audiences across the investment ecosystem, from asset managers to wealth managers and advisers, each with different needs, products and levels of familiarity with the brand. The existing web presence had grown over time and needed to better reflect FE fundinfo’s integrated platform vision, global reach and evolving digital solutions.
The challenge was to simplify journeys through a complex product and content landscape, while giving internal teams a flexible, reliable CMS that supports global expansion and regulatory expectations. FE fundinfo needed a partner who could advise on digital experience strategy, design a new information architecture and build an Umbraco site that is robust enough for enterprise use but still easy for marketing and product teams to manage.
Our approach
digital experience and UX
GrowCreate started with digital experience strategy, focusing on how different audiences discover, understand and evaluate FE fundinfo’s products and services. Through workshops, content analysis and journey mapping, we clarified key paths for priority segments and defined the structures needed to support them, from sector and solution pages to resources and insights.
UX and UI design then translated this strategy into an interface that balances clarity, trust and flexibility. Layouts were created to surface core messages and calls to action quickly, while giving room for detailed financial content where needed. Components were designed to be reusable, so FE fundinfo’s teams can build consistent pages and campaigns without re‑inventing layouts each time, helping them enhance the experience over time.
website development and delivery
To support this new experience, GrowCreate delivered a full website rebuild on Umbraco, creating a modern, performant platform aligned with FE fundinfo’s technical and editorial needs. The build focused on clean content models, robust navigation and flexible components, so editors can manage complex information without compromising consistency or performance.
The development approach followed GrowCreate’s Support, Enhance, Evolve mindset: stabilising the core platform, enhancing performance and editorial workflows, then preparing for future enhancements and integrations. With Umbraco running on a secure, scalable infrastructure, FE fundinfo has a solid foundation to support new digital initiatives, regional adaptations and evolving compliance requirements in investment markets.
"The team at Growcreate understand our goals and challenges. The quality and consistency of their agile delivery, collaborating with us and other partners, showed their ability to develop partnerships, and rapidly deliver a world-class website. We highly value their expertise and over the years, our relationship has gone from strength-to-strength."
Atkin Ladapo, Digital Marketing manager, FE fundinfo
Results and impact
The new FE fundinfo digital experience gives asset and wealth managers a clearer route into the products, data and tools they need, across multiple regions and regulatory environments. Simplified navigation and better‑structured content help users find relevant information faster, improving engagement with FE fundinfo’s digital solutions and insights.
For internal teams, the rebuilt Umbraco site delivers a faster, easier editorial experience, reducing friction when launching campaigns, publishing content or refining journeys. With a modern, scalable platform in place, FE fundinfo is better positioned to support, enhance and evolve its digital estate as its product set, markets and technology stack continue to grow.
