Creating a brand and website for a new international force in investment data after a merger of three financial companies
FE fundinfo was formed in 2018 after the merger of Financial Express, fundinfo, and F2C to create a new international force in investment data. Their mission is to facilitate better, more efficient investing by connecting fund managers and fund distributors; and enabling them to share and act on trusted information. The merger created a company that is set apart by its data quality and coverage: with 900 Asset Managers and 3,800 Fund Distributors, FE fundinfo is trusted by over 80% of UK Financial Advisers.
As the merger proceeded, the client needed to accomplish three different objectives in a short time. Firstly, they needed a new brand identity to unite the new company. Secondly, they needed a new website to be designed and developed — this had to align with the new brand identity, be easy to update, and carry legacy features from the websites of each predecessor company. Thirdly, the client needed to decommission these older websites and redirect them to the new merged company site, while achieving great search engine rankings. It was important that the value created by each predecessor company was retained.
"We enjoyed partnering with GrowCreate on this project, working in a collaborative way to enable us to deliver a website which is optimised, flexible and positions us for further growth. The results demonstrate the expertise of the collective team and we look forward to working with them in the future."
Rebecca Warren, Head of Marketing Communications at FE fundinfo
FE fundinfo provides data, tools, infrastructure and expertise to help fund managers and distributors model portfolios and invest. This means they have a large database, with 100,000 fund and 60 million fund documents, with 65,000 factsheets produced every year. Core features of the website build included HubSpot integration, multi-lingual functionality, and a personalised user journey, so visitors from different regions and professional backgrounds can explore and become familiar with the wider product range.
GrowCreate was responsible for the design and development of this new website. Developing it on the leading .NET open-sourced CMS, Umbraco meant that FE fundinfo could update different sections of the site easily and simultaneously. The website was developed alongside the branding project to meet the fixed deadline of the merger launch.
The launch of the website to the fixed deadline was a success. Since then, several development sprints have taken place to add features and further improve the website. A SCRUM methodology for ongoing development provides flexibility and collaboration for the client as their digital world evolves.
The new FE fundinfo website launched inside the agreed project timescales to coincide with an official brand launch event, with all required features and brand identity in place.