Designing, building and managing outcomes-based solutions for a global investment manager seeking more profile and flexibility
59%
increase pages visited per visitor
100%+
increase in engagement
10%
decrease in bounce rate
Client profile
Momentum Global Investment Management is a specialist global investment manager with a unique outcomes-based investment philosophy and in-depth understanding of different asset classes. Established in the UK in 1998, they focus on designing, building and managing outcomes-based investment solutions and providing investment consulting services. The firm is part of Momentum Metropolitan Holdings Limited, one of South Africa’s larger life insurers and integrated financial services companies with a market capitalisation of US1.7 billion.
Challenge
Momentum needed to rebuild their corporate website. Their previous website was developed and implemented through the broader Momentum group of companies many years before, and the UK team wanted to bring the management of their own website in-house to give them greater autonomy and flexibility.
They had two goals: firstly, it had to reflect their evolving brand, and secondly, the platform had to be modernised to offer the latest digital standards and features. A digital overhaul would raise Momentum’s visual profile, establish more gravitas for the brand, and offer users access to media, product literature, bios, performance and pricing.
The primary objective was to raise the visual profile and gravitas of Momentum through access to product literature, references, contact details, bios, and webinars.
Solution
The features
GrowCreate provided a flexible, easy to use website for the Momentum marketing team to edit and maintain. We developed a scalable solution that could meet their future needs, including a multi-lingual setup. We also introduced new custom features, such as document libraries and team profiles, and ensured compliance by personalising content and navigation for different visitor types.
The process
The new corporate site was designed and built on the Umbraco CMS. Using this leading, open-source, Microsoft .NET content management system gives Momentum the flexibility they need to adapt and add features to their website as their needs change. It is hosted on Azure, the cloud computing service built by Microsoft, giving Momentum the stability and control they required from this project.
Future plans
GrowCreate and Momentum are already working together on new features to improve the offer of their new corporate website.
A flexible but easy to use website for the Momentum marketing team to edit and maintain
Providing flexibility and autonomy for content editors with Umbraco CMS
Business impact
The new Momentum Global Investment Management website went live in January 2020 and saw an immediate performance uplift.
