Watson Fuels is a leading distributor of land fuels in the UK, supplying heating oil, diesel and fuel cards nationwide to homes, farms and industries. They are part of the wider World Fuels Services Group, a Fortune 500 company providing land, marine and aviation energy, as well as logistics and technology solutions to customers and suppliers around the world.
In 2014 Watson Fuels joined our Umbraco CMS Support programme to maintain a suite of legacy websites and .Net applications, including Watson Fuels, Watson Tankscout, Watson Fuel Cards and Watson Boiler Service.
As part of their digital roadmap, Watson Fuels required a new website for the business. The team needed a multi-site solution so they could create new websites without developer input. This would give a better user experience for content editors while UI and UX improvements would increase user engagement, maximise conversions and generate sales.
Watson Fuels were already working with GrowCreate to support and maintain a suite of websites and applications.
Watson Fuels were already using Umbraco CMS. They needed us to upgrade them to the latest version of Umbraco CMS, develop a flexible website using a design system and reusable components, and enable their team to create new websites on the same Umbraco multi-site installation. The solution had to be able to produce a seamless UX for both customers and content editors.
GrowCreate developed the new multi-website solution on the latest version of Umbraco CMS, enabling the Watson Fuels digital team to create new websites using the design system. One by one, each website migrated to the new solution providing customers and content editors with an improved user experience.
We have developed a great working relationship with the Watson Fuels team, and have been delivering projects for them since 2014, including web application UI design and solution integrations. We plan to continue working with the team for many more years.
GrowCreate added value through UX and Umbraco Gold Partner expertise. As a result of our partnership, Watson Fuels have produced delightful user experiences across a suite of websites and applications, giving their marketing team solutions to increase user engagement, maximise conversions and generate sales.
Adding value with our UX and Umbraco expertise