Product and experience design

100%

NPS rating

for UX delivery

4.84★

Workshop Rating

Our workshops effectiveness rating

250+

Projects delivered

From web development to digital strategy

We know the signs.

Journeys no longer align with goals, features are not fit for purpose, analytics are no longer providing guiding information.

Growcreate brings together strategic consulting, UX research, product design, UI design and accessibility into one joined-up service for organisations that need their websites, portals and applications to perform for real users.

Discovery

We talk with you to learn where you are and where you want to be

Research

We look outward, start research, talk to your clients and prospects and look at your competition to build a real map of the landscape

Define

Workshops and focus groups with your team and others to get everyone caught up on your position and what we can do about it.

Solution engineering

Using the best techniques for your organisation, we build out a complete set of new solutions and paths to success

Solution and visual design

Pens, Figma and sticky notes, we craft solutions with ideas and pixels that push your goals forward

Usability testing

Coordinating testing of solution at any stages needed to ensure we're going the right direction and make needed changes.

Reporting and synthesis

We work with you post delivery to see how designs have worked in the real world and proactively adjusting roadmaps to explore or exploit the outcomes

"Working with your team has been an exceptional experience. The level of professionalism, communication, and dedication to delivering high-quality results exceeded our expectations. We were particularly impressed by the attention to detail and their incredible responsiveness. We would highly recommend your services to anyone looking for a reliable and forward-thinking partner."

Margarita Tenti, Incadea

What experiences we evolve

We work with business leaders to develop digital strategies that are realistic to deliver and grounded in how products are actually used.

Combining structured strategy frameworks with current data, we develop lean approaches to evolve your digital estate.

Our AI supported research, synthesis and pattern analysis gives our teams the time to focus on verifying information and crafting powerful experiences.

We design experiences that are structured around how people think and work, not around how the system is organised internally.

Information architecture and navigation design.
Interaction design, states and micro-interactions across key journeys.
Wireframes and prototypes for stakeholder review and user testing.
Design that integrates with your brand, content and technical constraints.

Where useful, AI assists by generating layout variants, suggesting alternative interaction patterns and helping check consistency across large products. Design decisions are always made by experienced practitioners who understand your domain and your users.

Good design decisions start with knowing what users are actually trying to do.

UX research plans tailored to your goals, timeline and constraints.
Interviews, usability testing, surveys and analytics review.
User flows, journey maps and service blueprints that reveal how people really experience your product.
Identification of friction, confusion and drop-off points before design work begins.

We use AI-assisted tools to help cluster themes, surface patterns across large datasets and accelerate synthesis. Recruitment, facilitation, interpretation and final recommendations remain fully human-led.

Evaluate how your digital experience performs for real users — and where it needs to improve.

Heuristic and usability review— walk key journeys, identify friction and highlight where users are likely to hesitate, struggle or drop out.
Accessibility scan— flag barriers against WCAG 2.2 best practice so that compliance and inclusion are addressed together.
Actionable report— a prioritised set of issues and opportunities with clear, practical recommendations to improve engagement and conversion.

A health check is a fast, low-disruption way to understand the current state of your product and create a credible improvement backlog. It is also a useful way to demonstrate the value of further UX investment to internal stakeholders.

We design clean, accessible and on-brand interfaces that work across all your digital estate, leveraging our years of expertise with the latest ai tools. We make libraries intended to scale for consistency and inject your brand ambitions without any friction.

Visual interface design— align look and feel with brand guidelines and UX goals across all states and contexts.
Component libraries— build scalable, reusable design systems so your teams can ship faster without creating inconsistency.
Developer-ready assets— deliver UI specifications, states and tokens with accessibility built in from the start.

Create clean, on-brand interfaces with scalable design systems.

Make your digital platforms inclusive, compliant and usable for all audiences.

Accessibility audit— identify WCAG 2.2 and usability gaps across content, interactions and code-level patterns.
Inclusive design updates— adjust layout, colour, typography and interaction patterns to support different abilities and contexts.
Assistive technology testing— validate experiences with screen readers and other assistive technologies in real conditions.

Accessibility is not a bolt-on. It is a design quality that protects your organisation from compliance risk, improves experience for all users and demonstrates that your platform is built to a professional standard. AI tools help automate some scanning tasks across larger estates; specialist review and remediation is always done by humans.

Never stop growing

Experience work is most valuable when it is ongoing, not a single phase that gets shelved.

We help organisations embed improvement into the way they work through:

Regular UX health checks built into product roadmaps.
A prioritised backlog of UX, UI and accessibility improvements running alongside feature delivery.
Strategic reviews that keep your digital estate aligned to changing user needs and business goals.
Evidence and reporting that helps your team demonstrate ROI and performance to your own stakeholders.