Kiwa is a world top 20 leader in Testing, Inspection and Certification (TIC), operating across more than 35 countries and serving industries from renewable energy and food safety to industrial compliance and cyber security. Their digital estate needed to match that scale: a single, coherent platform that could serve regional content teams across all markets while maintaining a consistent brand experience for clients worldwide. Growcreate stepped in to transform an underperforming Optimizely installation into a scalable, well-structured solution that cut complexity, reduced technical debt and gave Kiwa's global teams a platform they could actually use.
Bottom line up front
Kiwa is a global top 20 TIC organisation operating across 35 countries, where a fragmented or inconsistent digital presence creates real operational cost and reputational risk at scale.
Growcreate optimised and rebuilt Kiwa's Optimizely CMS estate into a unified, scalable solution, integrating Optimizely Forms, consolidating the product database and removing the need to manage multiple custom-built platforms across markets.
Content editors across all regions can now make updates quickly from a single interface, saving significant time and resource previously lost to managing inconsistent, market-specific systems.
The engagement reflects a genuine partnership: Growcreate supported Kiwa's strategic decision-making throughout, co-creating solutions aligned to their long-term goals and positioning the platform to evolve as the organisation grows.
"The team is wonderful to work with. They communicate clearly, using simple language for those who may not have a technical background, while also showcasing their expertise. This is a significant advantage in this industry. They do what they say, are honest, and never try to sell us anything we don’t need. They feel like valuable team members, especially during key decision-making moments."
George Mentjox, Director of Corporate Communication, Kiwa
The challenge
Managing a global digital presence across 35 countries is genuinely complex. Each market brings its own language, regulatory context and content requirements, yet Kiwa's clients and partners worldwide expect a consistent, professional experience that reflects the quality of the TIC services behind it. When Kiwa transitioned to Optimizely to create that cohesion, the platform was not performing as it should. The system was underutilised, workflows were inefficient and the team lacked the Optimizely expertise needed to unlock its full potential.
Beneath the surface, the digital estate had accumulated significant technical debt. Multiple custom-built solutions and platform inconsistencies across markets were creating overhead that slowed teams down and made it harder to maintain standards globally. What Kiwa needed was not a replacement but a transformation: a partner who could take what they had invested in and reshape it into a platform that genuinely worked for their teams in Amsterdam, London, Nairobi and everywhere in between.
Our approach
Platform optimisation and Optimizely development
Growcreate began by understanding the full picture of Kiwa's Optimizely estate, how it was structured, where it was underperforming and what the regional content teams actually needed to work efficiently. From that foundation, we transformed the existing installation into a custom, scalable solution designed for the realities of operating across 35 markets.
Optimizely Forms was implemented to streamline data capture and workflow across the global site, and Kiwa's product database was integrated directly into the platform, enabling faster updates and removing the manual processes that had been creating bottlenecks. Cross-platform standardisation was introduced across markets, removing the patchwork of custom-built solutions that had been adding complexity and reducing the team's ability to move quickly. The result was a cleaner, more coherent architecture with significantly less technical debt and a clear path forward for future development.
Scalable architecture and global content management
The consolidated Optimizely platform gave Kiwa something they did not have before: a single CMS that content editors in any country could use to make fast, accurate updates without technical support. Regional teams gained the ability to manage local language content, market-specific requirements and product information from one interface, while global brand consistency was maintained across all 35 markets through shared templates and governance built into the platform architecture.
Growcreate worked alongside Kiwa's internal team throughout, supporting their decision-making process rather than simply delivering to a brief. That collaborative approach meant the solutions built were aligned to Kiwa's strategic goals, not just their immediate requirements, giving the organisation a platform positioned for ongoing innovation rather than one that would need rebuilding as their needs evolved.
Results and impact
For Kiwa's regional teams, the impact is felt every day. Updates that previously required navigating multiple platforms or waiting for developer involvement can now be made directly by content editors, quickly and without friction. Optimizely's full potential is being used rather than left untapped, and the time and resource previously lost to managing inconsistent, market-specific systems has been reclaimed for more valuable work. For a global organisation where operational efficiency directly affects competitiveness, that matters.
For the business as a whole, the platform is now an asset rather than a constraint. A single, scalable CMS serves all 35 markets from one coherent architecture, technical debt has been reduced, and the foundation is in place to accommodate Kiwa's continued international growth without requiring significant re-engineering each time. Growcreate continues to support, enhance and evolve the platform alongside Kiwa's teams, ensuring it stays current, performs well and adapts as the organisation's digital ambitions develop.
