Mortgage Advice Bureau is a leading UK property finance platform in a highly regulated market, connecting customers, advisers, lenders and insurers throughout the homeownership journey. Together, we have built a long‑term, full lifecycle partnership across discovery, design, Umbraco development, Azure DevOps and managed cloud services, so MAB can confidently scale a regulated digital platform without compromising customer experience or reliability.
Bottom line up front
Mortgage Advice Bureau relies on a regulated, business‑critical mortgage advice platform that must be reliable, compliant and easy to use at scale.
Growcreate is MAB’s long‑term digital partner across discovery, product and experience design, Umbraco engineering, Azure DevOps, managed cloud and 24/7 support.
Together we have created a platform that lets MAB confidently scale its digital estate, improving adviser and customer journeys while maintaining resilience and regulatory confidence.
This partnership succeeds in supporting, enhancing and evolving MAB’s digital estate, turning their platform into lasting value for the business and its customers.
The challenge
Mortgage Advice Bureau operates at scale in a tightly regulated environment, with thousands of advisers and customers relying on a stable, intuitive digital experience to progress complex mortgage journeys. MAB needed a platform that could grow with the business while staying compliant, secure and resilient, and a partner that could advise on both the strategic roadmap and the day‑to‑day realities of running a business‑critical site.
For technology and marketing leaders, the challenge was to balance reliability and regulation with the need to continually improve customer and adviser journeys. They required discovery and design expertise to simplify complex paths, combined with Azure DevOps and managed cloud services to keep the Umbraco platform performing, secure and ready for change. The goal was clear: confidently scale a regulated digital platform that supports growth across the adviser network and delivers a consistent, trusted experience at every step.
Our approach
Design and UX
We began with discovery and product and experience design, working closely with MAB’s teams to understand adviser workflows, customer needs and regulatory constraints. Through research, journey mapping and information architecture, we helped shape a platform structure that makes complex mortgage advice simpler to navigate, with clear pathways for different customer scenarios and adviser tasks.
Our design approach focused on clarity, reassurance and accessibility. Interfaces were created to guide users through detailed information and decisions without overwhelming them, while supporting MAB’s brand and compliance requirements. Content and layouts were refined to help marketing and product teams launch campaigns and adjust journeys quickly, so they can enhance the experience as the market and customer expectations evolve.
DevOps and managed cloud
Alongside design, we set up Azure DevOps and managed cloud services to keep MAB’s Umbraco platform stable, secure and ready to grow. Pipelines and environments were structured to reduce release risk and make changes more predictable, while monitoring and management give early visibility of issues that could impact customers or advisers.
Our DevOps and cloud teams work as an extension of MAB’s digital function, providing 24/7 support and ongoing optimisation of the platform’s performance. This combination of advisory guidance and hands‑on operations means MAB can introduce new features, journeys and campaigns with confidence, knowing the underlying infrastructure will support, enhance and evolve as the business scales.
"A dream to work with. I genuinely have to remind myself that they have other clients they look after."
Dan Wall, Mortgage Advice Bureau
Results and impact
Through this full lifecycle partnership, Mortgage Advice Bureau has a digital platform that supports growth in a regulated environment while staying reliable and intuitive to use. Customer and adviser journeys are clearer and more consistent, giving marketing and product teams a stronger foundation for campaigns and experience improvements without constant rebuilds or disruptive changes.
At the same time, Azure DevOps and managed cloud services help keep the Umbraco platform resilient and secure, with smoother releases and proactive monitoring reducing the risk of downtime or performance issues. The outcome is a digital estate that can be supported day to day, enhanced as journeys evolve and strategically evolved to meet future demands, delivering lasting value to MAB and its customers.
Our services
Azure and Cloud
Product and experience design
