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5 ways to increase conversions during a downturn in 2020

Adam Weston
Posted by Adam Weston 16 Mar 2020

As Covid-19 impacts businesses in the coming weeks and months there are still opportunities to strengthen your online presence, build trust and drive conversions.

In these challenging times companies may look to trim excess spending from their operating budgets when they should be thinking about strengthening their online presence while focusing on the ROI.

Focus should be on raising your brands profile to reap the rewards long-term.

Businesses will experience leaner times this year due to the global pandemic. Covid-19 is an immediate side swipe to best laid plans and this makes it all the more important to focus on effectiveness. It is a mistake to cut digital spend in times of uncertainty when the focus should be on raising your brands profile to reap the rewards long-term.

5 key areas to focus on are:

  • Technical SEO
  • User Experience (UX)
  • Conversion Rate Optimisation (CRO)
  • Design
  • Campaign landing pages

I haven't included advertising, content or social as these are areas we do not cover as an agency.

Technical SEO

Search Engine Optimisation always will be an effective marketing tactic and features high as part of your overall marketing strategy. Technical SEO however is sometimes forgotten even though it is the most important SEO tactic of them all. Improving website performance by improving your technical SEO will reduce bounce and increase page views; impact revenue; and improve your rank on Google.

User Experience (UX)

A stronger, happier marriage between business and UX design in 2020 will prove fruitful for companies willing to invest. The goal of a better user experience is the creation of solutions that also provide business value. With effective UX increasing revenue, in 2020 it will become the leading brand differentiator overtaking price and product.

Conversion rate optimisation (CRO)

You website is full of macro and micro conversions, actions you want your users to take like buying something from your site or requesting a quote, to subscribing to a newsletter or adding a product to the cart. The benefits to CRO are better ROI, improved customer insights, better user experience and trust.

Design

Design led companies had 32% more revenue and 56% higher total returns to shareholders compared with other companies. Those that tracked design impact, had a user-centred approach, embedded designers in cross-functional teams, prototyped and continuously iterated had disproportionate returns compared to those that only touched on some the Design Thinking principles. 

Campaign Landing Pages

Convert visitors into leads or customers with awesome high-converting landing pages. Provide a valuable offer in exchange for contact details that allow you to market to the new lead. Promote your landing page through Calls To Action (CTAs) on your high performing website pages, through a targeted email campaign, social media or ad spend.

At GrowCreate we work with some fantastic clients. We think of our clients as partners where we work hard to develop and continuously improve the solutions we work on. As well as regular monthly contracts and a rock solid SLA we work with our clients build better businesses over the long-term.

Although it doesn't feel like it, now is a great time to nudge those projects along as you will have your agencies attention more than ever.

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