Microsoft Azure is winning the Cloud game. In the last part of this series, we focus on hosting Infrastructure provided on an IaaS model.

Microsoft Azure is winning the Cloud game. In previous posts, we looked at how a Digital Experience stack built on Azure delivers superior Custom Experience (CX) solutions with Business Applications and a wide array of tools for customisation and bespoke App Development.

Having invested heavily in developing your digital channels, you will need to deploy them on a secure and scalable environment. Azure's Infrastructure-as-a-Service (IaaS) services offer unparalleled breadth of features, cost and risk control. In the third and final part of this series, we will focus on the benefits of hosting digital channels using Azure’s world-leading Cloud infrastructure.

Next-level infrastructure with Azure

Hosting your digital suite on Azure goes beyond servers and Virtual Machines (VMs). Applications placed in containers and App services are automatically and proactively secured and scaled. DevOps and continuous integration (CI) takes the risk out of deployments, enabling a true agile workflow.

Azure Infrastructure
Azure Infrastructure (1)

Beyond servers

It is time to say goodbye to web servers. With a modern web infrastructure comprising App Services, Logic Apps, Azure SQL and Blob storage, applications are managed automatically: scaling up to meet demand and patched with the latest security updates. Free from babysitting servers and operating systems, your team can focus on core value-creating activities.


Data leaks and security breaches can cripple brands. Microsoft leads the way with an annual spend of $1B in cybersecurity, a vast R&D budget that benefits Azure applications directly. With frequent penetration tests, web application firewalls (WAFs), data security and encryption, you can rest assured that your data is fully protected.

Agile operations

Once the unloved sibling of the digital family, infrastructure is now a driver of efficiency and agility thanks to Azure. Using Continuous Integration with sophisticated workflows and hooks to code repositories, Azure DevOps allows teams to automate deployments, reduce downtime and deliver the full benefits of Agile teams.

Once the unloved sibling of the digital family, infrastructure is now a driver of efficiency and agility thanks to Azure.

Conclusion: Azure leads the way

In this blog series, we looked at how Microsoft Azure can provide the technical foundation of your digital stack. Beating AWS and other platforms, Azure provides the widest array of tools to implement your CX strategy:

GrowCreate uses Azure in all our projects. As your expert implementation partner, we can help you harness the power of these technologies and deliver the most impactful and effective customer experiences.