Customisation options in client portals and custom applications

Portals that fit your business, not the other way around

Every organisation has unique processes, branding and client expectations. Customisation options make sure your portal adapts to those needs. Flexible platforms scale with your goals, align to your workflows and create digital experiences that feel distinctively yours.

Leaders want to know:

• Can our portal reflect our brand identity in full?
• Will we be able to tailor workflows for different user roles?
• Does the platform give us flexibility as our needs evolve?

Client Portals

At a glance

• Definition
• Why it matters
• How Growcreate applies customisation
• Outcomes
• Comparisons
• Third-party validation
• ICP mapping
• Call to Action
• FAQs

Definition

Customisation options are the ability to tailor a portal’s workflows, branding and functionality to meet organisational needs. Forrester identifies flexibility and extensibility as leading drivers of adoption, while Umbraco CMS highlights open architecture as a foundation for bespoke solutions.

Why it matters

Customisable platforms deliver clear benefits:

• Brand consistency – Portals reflect your visual identity, building client trust.
• Tailored workflows – Different user groups get dashboards and processes designed for them.
• Future flexibility – Modular design and extensibility allow platforms to evolve with your business.

Harvard Business Review links adaptability to stronger ROI, while Gartner reports that flexible digital platforms extend lifecycle value compared with rigid, closed systems.

How Growcreate applies customisation

We embed flexibility into every client portal and application using our Support → Enhance → Evolve framework:

• Support – Capture business goals and user needs through discovery and stakeholder workshops.
• Enhance – Configure Umbraco and .NET frameworks for tailored workflows, dashboards and branding.
• Evolve – Extend functionality and integrations over time through modular upgrades and Azure Cloud Services.

This ensures every portal feels natural to use today and remains adaptable tomorrow.

Outcomes

Organisations consistently see measurable improvements with customisation-first portals:

• 90% of Growcreate portals launch with role-specific workflows in place.
• 35% increase in adoption when interfaces and dashboards are customised for user groups.
• Higher satisfaction scores from clients and colleagues using brand-aligned platforms.

Case proof: A membership organisation needed customised dashboards for members, administrators and partners. Growcreate delivered tailored workflows and design aligned with their brand, resulting in a 40% adoption increase within six months.

Comparisons

Growcreate’s approach ensures portals remain aligned, efficient and adaptable over their entire lifecycle.

Third-party validation

• Forrester on adoption drivers – Flexibility accelerates uptake.
• Gartner on lifecycle value – Flexible platforms extend ROI.
• Harvard Business Review on adaptability – Adaptability underpins long-term value.
• Umbraco CMS – Open and extensible by design.

Growcreate proof points:

• Umbraco Platinum Partner
• ISO 27001 certified
• Cyber Essentials certified

ICP mapping

• CEO – A digital presence that reflects strategy and brand identity.
• CFO – Investment protected by a platform that adapts as needs change.
• CTO – Extensible architecture without vendor lock-in.
• CMO – Client-facing experiences fully aligned to the brand.
• COO – Streamlined workflows improve operational efficiency.

Customisation creates alignment

Growcreate delivers portals and applications that reflect your brand, adapt to your workflows and scale with your goals. Every project is designed to give you control and flexibility from day one.

Read about client portals and applications.

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