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What is Agile Development?

Agile development is a flexible and iterative approach to managing software development. It emphasises collaboration, flexibility, and the delivery of software in short iterations. Agile software development encourages cross-functional teams, frequent communication, and continuous improvement throughout the development process.

Umbraco is a powerful open-source .NET CMS. It is built on Microsoft's .NET framework, utilising ASP.NET Core and written in C#. Umbraco serves as the foundation for your digital identity, strategy, and engagement. It is a flexible, secure, and scalable CMS that offers a composable digital experience platform. This platform seamlessly integrates with other systems. By using Umbraco, you can create a cost-effective MarTech ecosystem that drives business success.

What problems can UX solve?

UX, or User Experience, solves loads of problems. It can improve a website's usability, making it easier for visitors to find the information they're looking for. It can also enhance a user's interaction with a product or service, making it more enjoyable and efficient to use.

What is User Experience (UX) Design?

User experience (UX) design refers to the process used to create products, systems, or services for the user. It includes all aspects of the user's interaction, including usability, accessibility, efficiency, and satisfaction. The goal of UX design is to create a positive and meaningful user experience that meets the needs and expectations of the users.

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What is mobile app development?

Mobile App development is the process of creating software applications that are installed and run on Android or iOS mobile devices, including digital assistants, mobile phones, and tablets.

What is web app development?

Web App Development is the process of creating applications that are accessible through a web browser using languages like HTML, CSS, JavaScript, and server-side languages like .Net.

Desktop or mobile shopping? Episerver has an answer

Posted by: Adam Weston

02 October 2019

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Episerver's very first "B2C Dot-Com Report 2018-2019" provides information user behaviour and traffic sources.

Consumer behaviour differs on Smartphones and Desktop

According to Episerver's report, smartphones have become the number one source for web traffic over the years. Google has released a mobile-friendliness aspect to their search algorithm in 2018, which points out the enormous impact that smartphones have gained. Customers mainly access the world wide web via their mobile device: 50% of all online sessions are coming from smartphones. 41% of sessions come from desktop and only 9% from tablets.

Interestingly, the units per order on average is 24% higher on desktop than on smartphones and 14% higher on tablets than on smartphones. This rather lopsided figures may be due to the users accessing the retailer's website on mobile-first, quickly browse through it, and come back later to inspect it in greater detail on desktop, according to Episerver.

Traffic sources

According to Episerver, Organic Search and Paid Search are the best performing sources when it comes to evaluating the conversion rate, units per order and bounce rate.

Retailers and brands should ensure they’re seeing similar strength in paid and organic search traffic and if not, optimise accordingly

The classic marketing ways of direct and email have a lower conversation rate and higher bounce rates, although provides a high quantity of traffic. Consumers tend to visit the retailer's website most often when they're searching for a product or service, 33% global online shoppers noted.

How to benefit from the report

If you're thinking about restructuring your digital commerce strategy, the benchmarks in Episerver's report can help you to focus on the best sources and marketing instruments. Your website should be able to react quickly to changing trends and help to understand your customers and their needs. Episerver CMS and eCommerce and an experienced technology partner can help you to create perfect user experiences, manage different campaigns and analyse the results.

Get in touch if you're interested in Episerver CMS today.