Consider a CMS software that integrates your website with social sites. Most companies want to connect with customers wherever they are online. User-generated content is growing in importance for companies to monitor and understand.
Customers don’t necessarily look for the same experience on different channels, but they do expect - and often demand - consistency and highly personalised experiences across all channels.
More marketing and sales efforts are omnichannel, where customers want interactions on one channel (or device) to carry over to their next interaction channel. Customers don’t necessarily look for the same experience on different channels, but they do expect - and often demand - consistency and highly personalised experiences across all channels. Managing and monitoring omnichannel communications calls for a versatile CMS and digital marketing platform.
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