What team goals need to be supported and how do they relate to the business objectives.
Before plunging into evaluations of CMS software, you will need to figure out how the CMS will be used by different teams, what team goals need to be supported and how they relate to the business objectives.
How do these goals connect your CMS to higher-level revenue and business expansion objectives?
For example, what do you want to accomplish with your website: provide information, generate leads, have an e-commerce platform, provide a client portal, implement marketing campaigns or all of the above? How do these goals connect your CMS to higher-level revenue and business expansion objectives?
From your company goals, work with stakeholders to define today's and tomorrow’s important use cases to frame your evaluation and purchase processes. Businesses can fall into the trap of selecting a CMS solely from a list of features or technologies rather than thinking about how the CMS will help them for primary use cases.
Understanding what digital, marketing and management want to achieve on their website matters. Find out more in our white paper or get in touch to discuss how we can help?