Understand what is needed from your CMS software now and in the future?
Multiple objectives from different teams will clearly impact the kind of CMS software you consider. Have you worked in enough detail with business teams to understand the organisational requirements?
Different teams may be interested in initiatives for:
- Delivering contextualised, omnichannel experiences that meet customer expectations
- Executing consistent digital campaigns that drive favourable business outcomes
- Converting customer interactions into quality leads that result in purchases and repeat business
Marketers are taking the lead more and more on technology purchases for CMS software, and teams often include marketing technologists that influence purchase decisions. You have the opportunity to make a positive impact on technology decisions by helping business and technical teams work together to research, evaluate, and select the right CMS.
Choosing the wrong CMS solution can greatly hinder their efforts as well as negatively affect revenue generation and business success.
CMS software is not just about technology; marketing and content teams need the right tools as well. Choosing the wrong CMS software can greatly hinder their efforts as well as negatively affect revenue generation and business success.
If you are looking for a CMS that will grow and change with your organisation you can find out more in our white paper or get in touch to discuss how we can help?