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Dutch Episerver meetup

CRM/CMS integrations are key to modern CX. At the meetup, we showed how Episerver and Dynamics 365 are the perfect partners.

Theo Paraskevopoulos
Posted by Theo Paraskevopoulos 01 Mar 2019

Last week I was invited to present at Epidemic, the Dutch Episerver Developers Meetup. Hosted by Marvelous, our partners in the Netherlands, it was impeccably organised and well-attended. Kudos to Jeroen and the team!

My colleague David and I presented a talk called “Takes Two to Tango”, arguing that modern CX must be personal, not merely personalised. We used a CX map to illustrate that CRM is involved in every post-conversion digital touchpoint. Therefore, CMS/CRM  integrations are key, with data exchanges running deep, wide and in real-time.

Takes two to tango - Integrating Episerver and Dynamics 365

Episerver and Dynamics 365 are excellent partners for this elaborate choreography. At the simplest level, a direct integration can be facilitated using custom code, or the Episerver Dynamics Connector. Going one step further, developers can use caching (e.g. using Azure Redis) for a mediated integration.   

But if  scalability is a must, then a decoupled architecture works best. Use Azure Service Bus, an elastic Cloud messaging service, to build solutions that support fast-moving data, multiple system connections or real-time CRM/CMS communication.

The Service Bus is a great addition to our toolkit. Commerce, customer portals and personalisation are just some uses for this heavy-duty (but surprisingly cost-effective) solution. To deliver the truly personal experiences  your customers demand, we need clever new tools.

Presenting at Epidemic, the Dutch Episerver Developers meetup

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