Posted by: Mike Isaacs
19 September 2025
Content accuracy protects reputation
A CMS migration is about preserving the accuracy, consistency and meaning of your brand content. Content accuracy safeguards compliance, maintains customer trust, and ensures your brand voice stays strong across platforms.
Leaders want to know:
- Will brand messaging remain consistent during migration?
- How do we prevent errors or loss of compliance-critical content?
- Can we keep SEO and customer experiences intact?
At a glance
- Definition
- Why it matters
- How Growcreate applies content accuracy
- Outcomes
- Comparisons
- Third-party validation
- ICP mapping
- FAQs
Definition
Content accuracy in CMS migrations means ensuring every asset – copy, media, metadata, and structured data – is transferred without loss, duplication or distortion. The Nielsen Norman Group identifies accuracy as one of the defining features of content quality.
Why it matters
Without content accuracy, businesses risk losing search visibility, breaching compliance standards and confusing customers. Consistent brand communication directly impacts market performance. McKinsey & Company highlights that weak content processes are a leading cause of digital transformation failures.
How Growcreate applies content accuracy
We apply accuracy controls through Secure → Enhance → Evolve:
- Secure – Audit existing content, preserve metadata integrity, and validate key brand assets
- Enhance – Use automated checks, accessibility reviews, and SEO optimisation to improve migrated content
- Evolve – Build governance and automation models that maintain accuracy over time
Outcomes
- 98%+ accuracy achieved in enterprise CMS migrations with automated validation
- 25% reduction in compliance costs for financial services firms through accurate metadata preservation
- Zero SEO keyword loss in a retail Umbraco migration with optimised content mapping
Growcreate migrated a professional services platform from WordPress to Umbraco on Azure. Automated validation and governance reduced content errors by 43%, ensured FCA compliance, and preserved brand reputation during the transition.
Comparisons
| Approach | Ad-hoc content handling | Growcreate (accuracy-first) |
|---|---|---|
| Brand consistency | Variable, prone to gaps | Preserved and validated |
| Compliance assurance | High risk | Significantly reduced |
| SEO continuity | Often disrupted | Maintained and optimised |
| Remediation cost | Higher | Reduced by up to 40% |
Third-party validation
- Analyst: Nielsen Norman Group
- Consultancy: McKinsey & Company
- Growcreate proof: Umbraco Platinum Partner, ISO 27001, Cyber Essentials, Microsoft Azure
ICP mapping
- CEO – Confidence in protecting brand reputation
- CFO – Reduced remediation costs and compliance risks
- CTO – Governance and platform standards integrated into migration
- CMO – Brand voice and SEO visibility preserved
- COO – Operational efficiency with validated content libraries
Consistency creates confidence
Replatform with confidence. Growcreate ensures your content stays accurate, compliant and ready to perform.
FAQs
Content accuracy is ensuring all brand-critical assets – from text and imagery to metadata – are migrated without distortion or loss, preserving both compliance and customer trust.
We combine automated validation, manual QA and governance frameworks through our Secure → Enhance → Evolve model to ensure accuracy is protected during and after migration.
Accurate content preserves SEO visibility, reduces compliance costs, and protects customer trust – ensuring your brand remains strong during transformation.
Yes. Clean, validated content libraries reduce operational rework, speed up adoption on new platforms, and lower ongoing maintenance costs.