Integration with existing systems in website replatforming

Connected platforms create more value

A modern CMS needs to work as part of your wider digital ecosystem. Integration with existing systems ensures your replatformed site connects smoothly with CRM, ERP, analytics and identity providers. The result is a platform that supports your teams, improves efficiency and gives clients a seamless experience.

Leaders want to know:

• Will our CRM and ERP connect without disruption?
• Can single sign-on and payments continue without interruption?
• Will the platform scale with future systems and integrations?

At a glance

• Definition
• Why it matters
• How Growcreate applies integration
• Outcomes
• Comparisons
• Third-party validation
• ICP mapping
• Call to Action
• FAQs

Website Replatforming

Definition

Integration with existing systems means designing your CMS to connect effectively with other business-critical platforms. Forrester highlights integration capability as the top selection criterion for CMS decisions.

Why it matters

Well-integrated platforms deliver:

• Consistent data flows across marketing, sales and operations
• Simplified user journeys through SSO and unified authentication
• Efficiency gains from automation and API-driven workflows

Harvard Business Review reports that organisations with integrated systems grow faster, while Gartner shows that integration drives higher adoption and lower operating costs.

How Growcreate applies integration

We embed integration within Secure → Enhance → Evolve:

• Secure – Assess existing integrations, dependencies and data flows
• Enhance – Rebuild or connect systems using Azure-native APIs and middleware
• Evolve – Design scalable integration patterns that support future platforms

Outcomes

• 100% integration continuity across CRM, ERP and payments in migrations
• 30% lower operating costs by replacing bespoke connectors with Azure APIs
• Future-ready platforms designed for growth and new integrations

Growcreate replatformed a membership organisation’s CMS to Umbraco on Azure. Dynamics 365 and payment gateway integrations were rebuilt with API-first methods, cutting costs by 28% and improving reliability.

Comparisons

Third-party validation

• Analyst: Forrester on CMS selection
• Analyst: Gartner on system adoption
• Academic: Harvard Business Review on growth with integration
• Vendor: Microsoft Azure integration patterns
• Growcreate proof: Umbraco Platinum Partner, ISO 27001

ICP mapping

• CEO – Growth enabled by connected systems
• CFO – Cost savings through efficient integrations
• CTO – Architecture aligned with enterprise standards
• CMO – Unified data powering campaigns
• COO – Smooth operations across teams

Integration makes everything work together

Replatform to a CMS that connects with the systems you depend on today – and the ones you’ll adopt tomorrow.

Ask us about website replatforming.

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