In the world of digital, two years is an eternity. For example, two years ago I penned a critique of Headless CMS, striking a not-yet-convinced note on the emerging technology.
The technology has now fully emerged, with most CMSs offering Headless capabilities. Episerver Headless API and Umbraco HeartCore are both positive moves and great additions to each systems’ capabilities.
Kentico, however, went all the way, creating a wholly new platform for its Headless offering. Kentico Kontent brings an array of new ideas, offering something dramatically new to the market. Due to its CMS heritage, it leapfrogs newbies like Contentful and Prismic with a real edge for digital product owners.
Let’s take a closer look at the key benefits:
Unified content for omnichannel experiences
The best tool to create content might not be the best one to deliver it. This is the central premise of all Headless systems, and Kontent does an excellent job of it. By delivering content via an API, site owners can unify data from multiple sources and deliver it to a multitude of devices.
Support the editorial process
Content is still King though, and Kontent excels at helping teams manage it. Free from the restraints of delivery, the platform includes tools like editorial calendars, commenting, publishing workflow and optimization. And like the best systems, it supports multiple languages and personalisation.
A worry-free, fully-managed service
Kentico has released Kontent as a key driver of its SaaS (or CaaS to use their preferred term) strategy. As you would expect, worries about servers, upgrades and security are a thing of the past. Add the turbo-charged Azure hosting and ISO certifications, and you get an enterprise-ready solution out of the box.
Ultra-fast experiences, ultra-fast release cycles
Combined with technologies like Vue, React and friends, Kontent enables app development using the JAM Stack (JavasScript, APIs and Markup). Developers love it, but so does everyone else, as it creates ultra-fast experiences, reduces Cloud costs and speeds up time-to-value through agile.
Powering Headless Commerce
This is all great for Content, but what about Commerce? This is where things get really interesting. Modern eCommerce is an orchestration of systems - content, PIMs, checkouts, CRMs. By deploying Kontent with a microservices architecture, your e-shop will load faster, be more secure and future-proof.
By deploying Kontent with a microservices architecture, your e-shop will load faster, be more secure and future-proof - this is the upcoming Headless Commerce revolution
There are case studies out there that cite conversation rate optimizations of 50% or more. We’d go as far as to say that Kontent is the cornerstone of the upcoming Headless Commerce revolution.
Headless CMS has come a long way, and Kentico Kontent is top of the bunch for us. A mature system with a comprehensive API, powerful content creation tools and available on an enterprise-ready stack - what‘s not to like?
Where Kontent stops, GrowCreate takes over. With our proven microservices and Azure Cloud experience, you can trust our team to deliver these benefits to your upcoming project.
How can Kentico 12 benefit your business?
Kentico 12, provides marketers with tools to design and deliver unique, cross-channel experiences.
Is your CMS flexible enough to deliver your digital strategy?
A digital strategy goes beyond a website or blog. To deliver it, you need a flexible open-source platform like Umbraco CMS.