DevOps is a set of practices that combines software development (Dev) and IT operations (Ops) to shorten the systems development life cycle and ensure continuous delivery with high software quality. DevOps aims to foster collaboration and communication between development and operations teams, automate processes, and utilise tools that enable faster and more reliable software delivery.

What is Agile Development?

Agile development is a flexible and iterative approach to managing software development. It emphasises collaboration, flexibility, and the delivery of software in short iterations. Agile software development encourages cross-functional teams, frequent communication, and continuous improvement throughout the development process.

Umbraco is a powerful open-source .NET CMS. It is built on Microsoft's .NET framework, utilising ASP.NET Core and written in C#. Umbraco serves as the foundation for your digital identity, strategy, and engagement. It is a flexible, secure, and scalable CMS that offers a composable digital experience platform. This platform seamlessly integrates with other systems. By using Umbraco, you can create a cost-effective MarTech ecosystem that drives business success.

What problems can UX solve?

UX, or User Experience, solves loads of problems. It can improve a website's usability, making it easier for visitors to find the information they're looking for. It can also enhance a user's interaction with a product or service, making it more enjoyable and efficient to use.

What is User Experience (UX) Design?

User experience (UX) design refers to the process used to create products, systems, or services for the user. It includes all aspects of the user's interaction, including usability, accessibility, efficiency, and satisfaction. The goal of UX design is to create a positive and meaningful user experience that meets the needs and expectations of the users.

Amazon Web Services (AWS) is a secure cloud services platform that helps businesses scale up and grow through additional computing power, database storage, content delivery and more. The services offered by AWS can help businesses reduce risk, enhance performance, and provide a more efficient cloud-based model.

What is mobile app development?

Mobile App development is the process of creating software applications that are installed and run on Android or iOS mobile devices, including digital assistants, mobile phones, and tablets.

What is web app development?

Web App Development is the process of creating applications that are accessible through a web browser using languages like HTML, CSS, JavaScript, and server-side languages like .Net.

Marketers are putting conversions at the heart of their CMS

Posted by: Adam Weston

06 December 2019

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Discover how implementation specialist GrowCreate is supporting today’s CMOs

An underperforming website

Although generating a healthy volume of clicks, the Connor website generated a disappointing number of conversions. It was clear to Connor’s CMO that by failing to generate good quality leads, the current site was not fit for purpose.

It was clear to Connor’s CMO that by failing to generate good quality leads, the current site was not fit for purpose.

Working with GrowCreate, a specialist partner, it became clear that the customer journey was poorly defined. Without clear calls to action, website visitors simply didn’t know what to do or where to go. Due to the confusing experience, most visitors would leave the site – and Connor would lose a potential lead.

The GrowCreate solution

The key to improving the customer experience was replacing the content management system that powered the Connor website. The new CMS made the process of updating and publishing information much easier, allowing the marketing team to easily update pages without needing to learn additional skills such as coding.

GrowCreate helped to map out the ideal customer journey for website visitors.

GrowCreate helped to map out the ideal customer journey for website visitors. The creative team and UI designers created a new layout and structure, simplifying the user experience. Each page was optimised with targeted calls to action, making key content easier to find. The migration was achieved with minimal business disruption, ensuring that all-important search engine rankings were protected and that the Connor website remained easy to find online.

About Connor

As a full-service HR consultancy, Connor offers a range of personalised services to businesses and individuals including training, career development, outplacement and recruitment. Connor’s mission is to help businesses improve performance
through their people.

A new web presence

The new Connor website delivers on several layers. By helping visitors find the information they need more quickly, it becomes easier to capture their attention. Once engaged, these visitors can be converted into qualified leads relatively easily, giving Connor’s CMO a constant stream of new contacts to target.

Connor’s mission is to help businesses improve performance through their people.

An increase in qualified conversions

The new website has fulfilled its two key goals. First, visitors can find the information they need quickly and easily. Second, the improved user journeys and calls to action have increased lead generation, giving the marketing team more to work with as they plan and execute future campaigns.

“The website conveys credibility and trust while making it very easy for visitors to get in touch. We’re looking forward to working with GrowCreate to implement the next phase of the project”.

The friendly, people-focused design of the website has proven effective in what is a very personal industry sector.

Graham Smith, Head of Marketing at Connor, was impressed with the final result.