Posted by: Jeroen Wijdeven
21 April 2025
At Growcreate, we work with agencies like yours — those pushing the boundaries with Optimizely builds but feeling the pressure behind the scenes. Tight timelines, overstretched engineers, clunky deployment processes and a growing demand for 24/7 support can pile up fast.
We're here to change that.
Serving your clients
Growcreate partners with Optimizely agencies to deliver engineering capacity, DevOps expertise and Azure-powered 24/7 support. Think of us as your technical co-pilot. Quiet, dependable and deeply experienced in Optimizely and Microsoft Azure.
What we offer
Whether you're delivering a major Optimizely build, struggling with CI/CD pipelines, or covering enterprise SLAs at all hours, we slot in cleanly.
Optimizely engineering team
Our developers work as part of your delivery squad. We code clean, ship fast and slot seamlessly into your tools and workflows. We use what we know works across Optimizely CMS/Content Cloud, Commerce, DXP and integrations.
Azure DevOps support and CI/CD
We build and maintain automated pipelines using Azure DevOps, GitHub Actions, or your preferred stack. From staging to production, we ensure smooth, secure deployments — every time.
24/7 Support on Azure
Enterprise clients need uptime. We provide it. Our support team monitors live environments for an uptime SLA of 99.99%, handles incidents and provides full-stack, round-the-clock reassurance. (Source: Microsoft Community Hub).
Common scenarios we solve
| Your challenge | Our role |
|---|---|
| “Our team is at capacity.” | We add Optimizely engineers who integrate with your tools and rituals. |
| “Our DevOps is slowing us down.” | We implement reliable pipelines and environment strategy in Azure DevOps or GitHub. |
| “We can’t cover 24/7 SLAs.” | We provide round‑the‑clock infrastructure and application support on Azure. |
| “We’re great at strategy, but light on post‑launch.” | We take on the ops so your team stays focused on the creative. |
Powered by Azure. Backed by experience.
Optimizely and Azure are made for each other — but only if platform is set up right. We design for resilience, cost and speed.
- Set up and scale Azure environments with zone‑redundant App Service or AKS
- Optimise hosting costs with savings plans and reservations — Azure savings plans can cut eligible compute spend by up to 65% and reservations by up to 72% vs pay‑as‑you‑go, subject to workload fit (Source: Microsoft Learn, Microsoft Azure)
- Instrument Application Insights and Azure Monitor for real‑time telemetry, alerting and reports (Source: Microsoft Learn)
- Manage identity via Microsoft Entra ID, secrets in Key Vault, and guardrails in Policy
- Operate production with on‑call, playbooks and a clear escalation path
"Jeroen and the team don't just ship code — they build infrastructure that lasts."
CTO, Optimizely Agency Partner
Re-platforming a B2B marketing website to Optimizely and integrate with Click Dimensions for Hitachi Solutions
Localisation across three countries, and integration with Microsoft Dynamics’ automated marketing tool, Click Dimensions
Optimizely platform development to support global rebrand for the global wealth manager Quilter
How we work
We integrate quietly and take the heavy lifting off your hands. Delivery is seamless and without fuss – you can trust us to keep things running smoothly in the background while your team stays focused on priorities.
Tools we use
Azure DevOps, GitHub, Optimizely DXP, Azure App Service, AKS, Application Insights, Azure Monitor, Key Vault
Ways of working
- Peer-reviewed pull requests
- Trunk-based or GitFlow branching, depending on fit
- Infrastructure as Code as standard
- Change windows were agreed and communicated up front
Security practices
- Least-privilege access by default
- Audited secrets management
- Role-based access controls
- Monthly access recertification
- Backed by ISO 27001 and Cyber Essentials certifications
Why partner with Growcreate?
We believe Optimizely agencies deserve more than firefighting and late-night fixes. You need a partner who builds stability into every release, protects your reputation with 24/7 cover, and gives your team the confidence to deliver at scale.
We’re not freelancers or contractors. We’re a long-term extension of your team — technical firepower, DevOps discipline and Azure resilience, all focused on one thing: helping your agency deliver outstanding client experiences without burning out your people.
Let’s explore how Growcreate can support your Optimizely delivery — from first commit to post-launch continuity.
Optimizely FAQs for agency partners
When using Optimizely DXP, the platform includes:
- Uptime monitoring and automated failover for the DXP-hosted application
- Platform-level SLAs (Service Level Agreements) for infrastructure availability
- Support for core product bugs/issues
- Scheduled upgrades and security patching of the platform itself
- Access to Optimizely Support Portal (during working hours, with escalation paths)
Note: This is mainly limited to infrastructure and platform-related issues — not your custom code, deployments, integrations, or third-party services.
What Optimizely does not cover (especially after hours):
- Custom code errors or bugs in your implementation
- Deployment or pipeline issues (CI/CD setup)
- Integration/API failures (e.g. CRM, DAM, SSO)
- Performance degradation caused by third-party services
- Front-end downtime or UX issues
- Emergency rollback or content recovery
- Real-time monitoring of logs and alerts
- End-to-end incident response
That's where Growcreate steps in.
Absolutely. Our engineers are used to working within partner agency teams using tools like Azure DevOps, GitHub, Jira and Slack. We adapt to your workflows — not the other way around.
Yes — our team includes Optimizely-certified developers, led by Jeroen Wijdeven (CTO and OMVP), with experience across CMS and CMP builds, including integrations, migrations and performance optimisation.
You tell us what you need and we'll create a runbook from 'Uptime' to:
- Custom code errors or bugs in your implementation
- Deployment or pipeline issues (CI/CD setup)
- Integration/API failures (e.g. CRM, DAM, SSO)
- Performance degradation caused by third-party services
- Front-end downtime or UX issues
- Emergency rollback or content recovery
- Real-time monitoring of logs and alerts
- End-to-end incident response
Yes — we manage CI/CD pipelines, infrastructure as code, and platform optimisation using Azure-native tools or GitHub Actions. We help reduce manual deployment risk and accelerate release cycles.
Definitely. We’re Microsoft partners with expertise in Azure cloud architecture. We’ll provision, scale, and support secure, compliant environments for your Optimizely builds.
Only if you want us to. We're comfortable, sitting in on client calls, presenting roadmaps or just working quietly in the background.
We work with both — but when we partner with agencies, we’re always clear that we represent you. We’re transparent about our role and proud to be part of your extended team. Whether front-facing or working behind the scenes, you lead the relationship and we deliver under your direction, not around it.
We’re a long-term partner, not a short-term patch. You get a reliable, embedded team with enterprise experience, agency awareness and accountability — without the recruitment hassle.
For brands:
- Reputation risk if public-facing sites fail outside office hours
- Revenue loss during e-commerce downtime (primarily global or 24/7 businesses)
- Need for peace of mind that someone's watching the platform
- Faster resolution of unexpected issues with integrations, content or campaigns
For agencies:
- Reduces pressure on in-house devs and delivery leads
- Stops the "call at 2 a.m." problem when something breaks
- Improves your client SLAs without adding headcount
- Ensures smooth deployments and post-launch stability
- Boosts confidence during peak periods (launches, traffic spikes, upgrades)
We offer flexible engagement: project-based, retainer or on-demand. Whether you need delivery firepower for a tight deadline or long-term post-launch support, we shape around your needs.