DevOps is a set of practices that combines software development (Dev) and IT operations (Ops) to shorten the systems development life cycle and ensure continuous delivery with high software quality. DevOps aims to foster collaboration and communication between development and operations teams, automate processes, and utilise tools that enable faster and more reliable software delivery.

What is Agile Development?

Agile development is a flexible and iterative approach to managing software development. It emphasises collaboration, flexibility, and the delivery of software in short iterations. Agile software development encourages cross-functional teams, frequent communication, and continuous improvement throughout the development process.

Umbraco is a powerful open-source .NET CMS. It is built on Microsoft's .NET framework, utilising ASP.NET Core and written in C#. Umbraco serves as the foundation for your digital identity, strategy, and engagement. It is a flexible, secure, and scalable CMS that offers a composable digital experience platform. This platform seamlessly integrates with other systems. By using Umbraco, you can create a cost-effective MarTech ecosystem that drives business success.

What problems can UX solve?

UX, or User Experience, solves loads of problems. It can improve a website's usability, making it easier for visitors to find the information they're looking for. It can also enhance a user's interaction with a product or service, making it more enjoyable and efficient to use.

What is User Experience (UX) Design?

User experience (UX) design refers to the process used to create products, systems, or services for the user. It includes all aspects of the user's interaction, including usability, accessibility, efficiency, and satisfaction. The goal of UX design is to create a positive and meaningful user experience that meets the needs and expectations of the users.

Amazon Web Services (AWS) is a secure cloud services platform that helps businesses scale up and grow through additional computing power, database storage, content delivery and more. The services offered by AWS can help businesses reduce risk, enhance performance, and provide a more efficient cloud-based model.

What is mobile app development?

Mobile App development is the process of creating software applications that are installed and run on Android or iOS mobile devices, including digital assistants, mobile phones, and tablets.

What is web app development?

Web App Development is the process of creating applications that are accessible through a web browser using languages like HTML, CSS, JavaScript, and server-side languages like .Net.

Personalisation with Umbraco

Posted by: Theo Paraskevopoulos

26 February 2016

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Find out how to create dynamically personalised websites at my talk at uWestFest 2016.

In this year's uWestFest, Umbraco US Conference, I will be talking about Personalisation and Umbraco.

Personalization is a hot topic in digital marketing. Done right, it can lead to a dramatic increase in traffic and conversions. Although light-touch personalization can increase user engagement (“Welcome back, John!”), richer rewards can be reaped from advanced use cases, such as using social mining to make product recommendations or tracking abandoned carts.

Commercial CMSs rushed to fill this gap a while ago, rebranding themselves as "customer experience platforms." Umbraco has taken big strides in this area as well though. With a flexible API and packages such as Personalization Groups and (my very own) Pipeline CRM at our disposal, we can now compete for briefs that require complex design or content personalization.

In this combined use-case and technical session, I will discuss the benefits and pitfalls of personalization, and present examples of this fast-moving practice. We will then do a technical deep-dive, looking at code samples and integrations that help us deliver highly personalized user experiences with Umbraco.