In this year's uWestFest, Umbraco US Conference, I will be talking about Personalisation and Umbraco.
Personalization is a hot topic in digital marketing. Done right, it can lead to a dramatic increase in traffic and conversions. Although light-touch personalization can increase user engagement (“Welcome back, John!”), richer rewards can be reaped from advanced use cases, such as using social mining to make product recommendations or tracking abandoned carts.
Commercial CMSs rushed to fill this gap a while ago, rebranding themselves as "customer experience platforms." Umbraco has taken big strides in this area as well though. With a flexible API and packages such as Personalization Groups and (my very own) Pipeline CRM at our disposal, we can now compete for briefs which require complex design or content personalization.
In this combined use-case and technical session, I will discuss the benefits and pitfalls of personalization, and present examples of this fast-moving practice. We will then do a technical deep-dive, looking at code samples and integrations that help us deliver highly personalized user experiences with Umbraco.