SEO for Financial Services and FinTech companies

1. Gain insights and identify issues holding your website back in the organic search results

Improving your website's search engine optimization (SEO) can significantly benefit organic search results. It is a cost-effective strategy for marketers. To start, you can conduct a free SEO audit with an agency. This will help identify the issues holding your website back in the organic search results. Based on the audit findings, you can develop an actionable and measurable plan to address these issues and improve your organic search performance. By improving your SEO, you can expect increased traffic, better conversions, and improved branding for your website.

3. How to optimise your website for efficient crawling and indexing to maximise your reach in organic search?

To help search engines crawl and index your website and to improve organic search engine rankings, your website and servers must be optimised for performance. A Technical Audit is so important that you should do it regularly, actioning critical tasks will remove technical issues that prevent your website from being ranked by search engines.

Benefit from improved user experience, higher conversion rates, and increased revenue.

Companies that design and implement performance websites benefit from improved user experience, higher conversion rates, and increased revenue. However, performance is often neglected until a crisis arises, such as a competitor's website gaining ground and impacting business.

A marketer's job is to persuade stakeholders that having a fast site is about making money. They can do this by explaining how speed impacts the business and framing performance optimisation in financial and core business terms.

5. Understand why a Performance Content Strategy is important.

5.1 Search query

A search engine aims to return relevant results by establishing the user intent behind the query. Search engine language models will match the most useful content to your keyword or phrase.

If you search for trending keywords, the engine will show the latest results rather than older pages and recognise local intent for nearby results.

5.2 Relevance

A basic signal of relevance is when your content contains the searched keywords. If those keywords are contained in the headings, the returned search result may be more relevant.

Interaction use data gets aggregated and anonymised to assess a page for other relevant content beyond the keyword, such as pictures (correctly labeled), videos, or lists.

5.3 Quality

Your content will be prioritised if it is helpful. Search engines identify signals to determine the content that demonstrates expertise, authority, and trust. This is achieved if high Domain Authority (DA) websites link or refer to the content.

5.4 Usability

Search engines will also consider content usability by assessing the page experience. Therefore, high-performance websites can outrank competitor websites if all other things are equal.

7. Why is link-building hard for financial services companies?

Link building is hard, but your website needs to rank high on a Search Engine Results Page (SERP). By ranking high for a specific piece of content you can attract users that are likely to convert into Marketing Qualified Leads, which in most cases is the most important metric to consider.

Consider your financial services company’s expertise and the topics that your competitors are not covering in sufficient detail.

To develop an effective strategy, consider your financial services company’s expertise and the topics your competitors are not covering in sufficient detail. Creating the primary source of high-quality content for specific topics is a strategy that will drive engagement and encourage organic backlinks.

Finding legitimate opportunities is why link-building is hard, although you may try to

• Be a trusted source of relevant information for natural link-building
• Create authoritative content that answers the questions that users are asking
• Find and approach relevant websites and offer reciprocal link-building opportunities
• Develop relationships through your PR agency or team to create effective, high-value backlinks
• Join relevant trade bodies and guest post for backlinks

9. Trust and accuracy are increasingly important for SEO

Writing content for digital financial promotions and adverts is often the most contact a consumer will have with your financial products or services. Therefore, staying on the right side of the FCA for financial promotions and adverts is essential. This will include your website and any social or paid media channels you use for advertising. Stay on the right side of the FCA (Financial Conduct Authority) by checking the FCA regulatory requirements and looking at this social media and customer communications guidance.