Posted by: Adam Weston
09 December 2025
Imagine leaders who go beyond managing operations. Peter Fuhren is one who places people's power at the heart of leadership. Now, as Head of Relations and Advisory for Growcreate Netherlands, Peter leads a new chapter in our expansion—and the beginning of Marvelous and Growcreate as one. His story shows human-focused leadership and the value of mergers.
This focus on relationships started well before the merger took shape.
From circuits to conversations
Long before Peter advised clients, led teams, or helped shape digital organisations, he studied electronics. It was a world of logic, structure and analysis — and it left a mark.
“Electronics taught me to go deep,” he says. “To understand what’s really happening before trying to fix anything.”
That analytical grounding has been with him ever since. But surprisingly, it wasn’t technology that shaped his leadership style. It was people.
As Peter tells it, there was a moment early in his career when he realised the work was never just about requirements, deliverables or escalations. It was about humans.
“At first I worried a lot about what a client might say,” he admits. “Then I realised something simple: we’re just two people talking. One has a question. The other can solve it. Everything comes down to communication, listening and being honest about what’s possible.”
That philosophy would carry him through every role that followed — from his time at Yacht and Mirabeau to Cognizant, UNRVLD, Marvelous and now Growcreate.
From delivery to digital partnership
Peter’s early years in consultancy were focused on solving capacity problems: matching the right people to the right client needs. Straightforward. Transactional.
But moving into digital agencies changed everything.
“At Mirabeau and later Cognizant, it wasn’t just about placing someone. It was about shaping ideas with the client,” he says. “I loved the creativity in that — listening, challenging, and asking: have you considered this?”
It was the shift from execution to collaboration. From answering the question to exploring the possibilities behind the question.
That mindset made him a natural fit for Marvelous, where relationships weren’t just valued — they were the business model.
Marvelous → Growcreate: a merger built on trust
When Marvelous merged with Growcreate, it was more than a typical acquisition. It united two organizations already aligned by a shared philosophy: building close client relationships, operating with integrity, and driving digital excellence through collaboration.
Marvelous brought deep client closeness and operational excellence. Its culture focused on warmth and honesty. Growcreate contributed engineering strength, advisory depth, and global systems to scale.
For Peter, this merger was not purely strategic — it signaled genuine philosophical alignment and a new chapter for both teams as one.
“What struck me most was how human Growcreate is,” he says. “There’s professionalism, of course. But everything still comes back to people — trusting each other, having real conversations, being open about what’s possible.”
As the teams united, Peter stepped into a new role. He shapes Growcreate Netherlands, strengthens client relationships, and ensures Marvelous' culture thrives within a larger business.
Head of Relations & Advisory — defined by people, not processes
Titles often hide more than they reveal. For Peter, the role is simple: listen well, ask the right questions, and guide clients to real solutions.
It’s an advisory position grounded not in frameworks, but in pragmatism and connection.
“Clients don’t need someone to say yes to everything,” he says. “They need someone who listens deeply and tells the truth — even when it means suggesting a better path than the one they had in mind.”
His leadership reflects that belief. Whether with developers, designers, or strategists, Peter prioritizes honest communication, psychological safety, and clarity.
The Marvelous approach to client closeness lives on through him — now amplified by Growcreate’s larger engineering and 24/7 support capabilities.
The Dutch opportunity
Opening Growcreate Netherlands is a commitment to serving Dutch organisations. We offer local presence, global capability, and deep advisory experience.
For Peter, success will be measured in the same way it always has:
Strong relationships.
Transparent communication.
Solutions that genuinely solve problems, not just satisfy briefs.
“We’re here to partner with clients,” he says. “To help them navigate the complexity of digital, to challenge them when needed, and to bring ideas they didn’t even know they could ask for.”
Beyond the job — the human behind the title
Spend time with Peter and certain themes become obvious: calmness, humour, and a grounded approach to everything from client escalations to supporting teams through moments of uncertainty.
In his own words, a good day is one in which conversations flow openly, and problems are unpacked with empathy.
He’s the kind of leader colleagues call dependable, thoughtful, and deeply human. He bridges commercial and personal needs with rare balance.
Looking ahead
Peter’s journey has always centred on one thing: communication that works because it is honest.
As Growcreate expands into the Netherlands, that mindset will shape not just our client relationships but our culture.
We are proud to welcome him. He is not just a leader, but a steward of Marvelous and Growcreate values: trust, clarity, human connection, and belief in conversation.
