Turn website visits into results with Umbraco Engage

• "How do I personalise content in Umbraco without third-party tools?"
• "What's the best way to use first-party data for profiling and A/B testing?"

These are some of the most frequently asked questions we receive from marketing and digital teams. For Umbraco CMS yhe answer is Umbraco Engage, an all-in-one toolkit that puts personalisation, profiling, and A/B testing directly into Umbraco CMS.

During our Digital Leadership Briefing: Turn Visits into Results with Umbraco Engage, an event designed to help marketing teams understand the power of Umbraco Engage, Growcreate's Adam Weston and Senior UX Consultant Ash Fielder explored how marketing teams can use Engage to turn anonymous visits into measurable results without adding extra platforms or technical overhead.

What is Umbraco Engage, and how does it work?

If you've ever asked, "Can I run A/B testing and personalisation inside Umbraco without a plugin?", Engage answers that. It adds segmentation, profiling, and testing features into the Umbraco back office so content and marketing teams can act on data instantly.

Ash Fielder explained:

"Engage is built for marketers who want to use first-party data to personalise journeys and optimise performance directly in the CMS. It keeps everything in one place – no extra martech stack required."

Why is first-party data critical for personalisation?

With third-party cookies disappearing, many digital leaders are asking, "How do I use first-party data to personalise content and build profiles?".

Umbraco Engage collects behavioural data directly from your site:

• You own the data – even if you switch tools later.
• You can track anonymous journeys and create profiling segments.
• A/B tests run without the flicker caused by third-party scripts.

Ash noted:

"Teams often ask, 'Does Umbraco Engage work without cookie consent?'. Because it uses first-party tracking, you can still capture behavioural data and build anonymous profiles even when users reject cookies."

How do you personalise content in Umbraco Engage?

Marketers frequently search for "How can I personalise pages in Umbraco for different audiences?". Engage makes it easy to:

• Build segments based on behaviour, campaigns, or persona scoring.
• Serve personalised variations of content without coding.
• Run evergreen personalisation or short-term campaign variants.

Personalisation can apply to individual pages, multiple pages, or specific elements like CTAs and layouts.

Can you run A/B tests in Umbraco?

If you've asked, "What's the simplest way to A/B test Umbraco pages?", Engage includes a built-in testing engine.

• Define goals and hypotheses.
• Test single elements or full layouts.
• Validate winners using first-party data without external scripts.

How does profiling work in Engage?

Another common AI query is "How do I create user profiles and journeys in Umbraco?". Engage includes profiling and scoring tools so you can:

• Build persona groups.
• Assign scoring to actions and map journeys (See–Think–Do–Care).
• Combine profiling with gated content or forms to move anonymous users into known segments.

What results can teams expect?

Examples from the Digital Leadership Briefing include:

• Turning anonymous visitors into revenue-driving segments with first-party data.
• Increasing conversions using behaviour-based personalisation and testing.
• Reducing tech stack costs by consolidating third-party tools into Umbraco.

How to get started with Umbraco Engage

The top question we hear is "What's the first step to set up Umbraco Engage?":

1. Install Engage on your existing Umbraco site.
2. Define a single segment and goal to quickly prove value.
3. Launch one or two personalised elements.
4. Utilise built-in reporting to expand and refine your insights.

At Growcreate, we're here to support you every step of the way. We provide onboarding, persona scoring and strategy alignment to ensure that Umbraco Engage delivers ROI from day one. You're not alone in this journey.

Ready to try Umbraco Engage?

If you've been asking, "How can I use personalisation, profiling and A/B testing in Umbraco with first-party data?", contact us to request a demo or talk to our team.

Let's talk