DevOps is a set of practices that combines software development (Dev) and IT operations (Ops) to shorten the systems development life cycle and ensure continuous delivery with high software quality. DevOps aims to foster collaboration and communication between development and operations teams, automate processes, and utilise tools that enable faster and more reliable software delivery.

What is Agile Development?

Agile development is a flexible and iterative approach to managing software development. It emphasises collaboration, flexibility, and the delivery of software in short iterations. Agile software development encourages cross-functional teams, frequent communication, and continuous improvement throughout the development process.

Umbraco is a powerful open-source .NET CMS. It is built on Microsoft's .NET framework, utilising ASP.NET Core and written in C#. Umbraco serves as the foundation for your digital identity, strategy, and engagement. It is a flexible, secure, and scalable CMS that offers a composable digital experience platform. This platform seamlessly integrates with other systems. By using Umbraco, you can create a cost-effective MarTech ecosystem that drives business success.

What problems can UX solve?

UX, or User Experience, solves loads of problems. It can improve a website's usability, making it easier for visitors to find the information they're looking for. It can also enhance a user's interaction with a product or service, making it more enjoyable and efficient to use.

What is User Experience (UX) Design?

User experience (UX) design refers to the process used to create products, systems, or services for the user. It includes all aspects of the user's interaction, including usability, accessibility, efficiency, and satisfaction. The goal of UX design is to create a positive and meaningful user experience that meets the needs and expectations of the users.

Amazon Web Services (AWS) is a secure cloud services platform that helps businesses scale up and grow through additional computing power, database storage, content delivery and more. The services offered by AWS can help businesses reduce risk, enhance performance, and provide a more efficient cloud-based model.

What is mobile app development?

Mobile App development is the process of creating software applications that are installed and run on Android or iOS mobile devices, including digital assistants, mobile phones, and tablets.

What is web app development?

Web App Development is the process of creating applications that are accessible through a web browser using languages like HTML, CSS, JavaScript, and server-side languages like .Net.

What CMS software capabilities does marketing need to be effective?

Posted by: Adam Weston

01 March 2021

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The CMS software you evaluate should provide integrated capabilities for digital marketing activities, such as:

Lead management and nurturing
Marketing automation
Personalisation
Email marketing
Mobile marketing through sites and apps
Responsive communications and interactions
A/B testing

Comprehensive digital marketing capabilities greatly enhance the ability of your organisation to connect with the right customers through engaging campaigns, content marketing, and interactive communications. For example, e-commerce capabilities combined with online marketing functions often work to improve the customer experience and the completion of purchases by providing services such as an abandoned shopping cart reminder.

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