The CMS software you evaluate should provide integrated capabilities for digital marketing activities, such as:
- Lead management and nurturing
- Marketing automation
- Email marketing
- Mobile marketing through sites and apps
- Responsive communications and interactions
- A/B testing
Comprehensive digital marketing capabilities greatly enhance the ability of your organisation to connect with the right customers through engaging campaigns, content marketing, and interactive communications. For example, e-commerce capabilities combined with online marketing functions often work to improve the customer experience and the completion of purchases by providing services such as an abandoned shopping cart reminder.
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Does your CMS software protect user data?
The CMS software you choose should help you comply with the rules and regulations of various data privacy laws and practices.
Does your CMS software connect to customers anywhere?
Consider a CMS software that integrates your website with social sites.