DevOps is a set of practices that combines software development (Dev) and IT operations (Ops) to shorten the systems development life cycle and ensure continuous delivery with high software quality. DevOps aims to foster collaboration and communication between development and operations teams, automate processes, and utilise tools that enable faster and more reliable software delivery.

What is Agile Development?

Agile development is a flexible and iterative approach to managing software development. It emphasises collaboration, flexibility, and the delivery of software in short iterations. Agile software development encourages cross-functional teams, frequent communication, and continuous improvement throughout the development process.

Umbraco is a powerful open-source .NET CMS. It is built on Microsoft's .NET framework, utilising ASP.NET Core and written in C#. Umbraco serves as the foundation for your digital identity, strategy, and engagement. It is a flexible, secure, and scalable CMS that offers a composable digital experience platform. This platform seamlessly integrates with other systems. By using Umbraco, you can create a cost-effective MarTech ecosystem that drives business success.

What problems can UX solve?

UX, or User Experience, solves loads of problems. It can improve a website's usability, making it easier for visitors to find the information they're looking for. It can also enhance a user's interaction with a product or service, making it more enjoyable and efficient to use.

What is User Experience (UX) Design?

User experience (UX) design refers to the process used to create products, systems, or services for the user. It includes all aspects of the user's interaction, including usability, accessibility, efficiency, and satisfaction. The goal of UX design is to create a positive and meaningful user experience that meets the needs and expectations of the users.

Amazon Web Services (AWS) is a secure cloud services platform that helps businesses scale up and grow through additional computing power, database storage, content delivery and more. The services offered by AWS can help businesses reduce risk, enhance performance, and provide a more efficient cloud-based model.

What is mobile app development?

Mobile App development is the process of creating software applications that are installed and run on Android or iOS mobile devices, including digital assistants, mobile phones, and tablets.

What is web app development?

Web App Development is the process of creating applications that are accessible through a web browser using languages like HTML, CSS, JavaScript, and server-side languages like .Net.

What do marketing and management want to achieve from their CMS?

Posted by: Adam Weston

01 March 2021

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Understand what is needed from your CMS software now and in the future?

Multiple objectives from different teams will impact the kind of CMS software you consider. Have you worked in enough detail with business teams to understand the organisational requirements?

Different teams may be interested in initiatives for:

Delivering contextualised, omnichannel experiences that meet customer expectations
Executing consistent digital campaigns that drive favourable business outcomes
Converting customer interactions into quality leads that result in purchases and repeat business

Marketers are taking the lead more and more on technology purchases for CMS software, and teams often include marketing technologists who influence purchase decisions. You have the opportunity to make a positive impact on technology decisions by helping business and technical teams work together to research, evaluate, and select the right CMS.

Choosing the wrong CMS solution can greatly hinder their efforts as well as negatively affect revenue generation and business success.

CMS software is not just about technology; marketing and content teams need the right tools as well. Choosing the wrong CMS software can greatly hinder their efforts as well as negatively affect revenue generation and business success.

If you are looking for a CMS that will grow and change with your organisation you can find out more in our white paper or get in touch to discuss how we can help.