Posted by: Mike Isaacs
06 November 2025
Hosting speed powers growth
For SMEs, hosting speed is a competitive advantage. Performance speed in Azure hosting affects everything from customer satisfaction to conversion rates. Fast-loading sites and apps help growing businesses serve more users, close more sales, and scale confidently.
Leaders want to know:
- How much faster will Azure hosting make our platforms?
- Does performance directly affect growth and customer trust?
- Can speed be maintained as the business scales?
At a glance
- Definition
- Why it matters
- How Growcreate applies performance optimisation
- Outcomes
- Comparisons
- Third-party validation
- ICP mapping
- FAQs
Definition
Performance speed in Azure hosting means optimising page load times, scalability, and reliability of hosted applications.
Forrester highlights performance as a top factor in cloud adoption among SMEs seeking to grow their digital presence.
Why it matters
Slow platforms cost business.
Gartner reports that every second of delay reduces conversions by 7 %.
Harvard Business Review shows speed directly impacts trust and long-term growth — especially for SMEs competing online with larger brands.
How Growcreate applies performance optimisation
We accelerate hosting through Secure → Enhance → Evolve:
- Secure – Run performance audits and establish stable baselines.
- Enhance – Apply Azure-native scaling, caching, and CDN acceleration.
- Evolve – Build frameworks that sustain performance as user demand grows.
Outcomes
- 40% faster load times with Azure CDN (Forrester)
- 7% higher conversions for every second gained (Gartner)
- 25% lower latency via Azure-native optimisation
Growcreate optimised a global eCommerce SME's Umbraco CMS on Azure. Following performance tuning, the business achieved 38% faster page loads and saw a 17% increase in online sales within six months.
Comparisons
| Approach | Legacy hosting | Growcreate (performance-first) |
|---|---|---|
| Page load speed | Slow, inconsistent | 40 % faster with Azure CDN |
| Conversion rate | Lower | +7 % per second gained |
| Scalability | Limited | Optimised for growth |
Third-party validation
- Analyst: Forrester
- Analyst: Gartner
- Academic: Harvard Business Review
- Vendor: Microsoft Azure
- Growcreate proof: Umbraco Platinum Partner, ISO 27001
Speed accelerates outcomes
With Growcreate and Azure hosting, faster platforms mean higher engagement, stronger conversions, and scalable growth for SMEs.
FAQs
It’s the optimisation of load times, latency, and scalability. Forrester lists it as critical for digital-first SMEs.
Because slow platforms cut conversions by 7 %. Gartner links performance directly to ROI.
Through audits, Azure CDN, caching, and scaling optimisation.
Higher conversions, reduced latency, and improved satisfaction. Harvard Business Review connects performance to growth.
Yes — Azure-native scaling ensures speed grows alongside your business.