Posted by: Mike Isaacs
19 September 2025
Compatibility powers future growth
Modern enterprises rely on a mix of platforms – from CRM and ERP to analytics and payment gateways. Platform compatibility in CMS migrations ensures your new site connects seamlessly, protecting today’s investments and enabling tomorrow’s innovations.
Leaders want to know:
- Will our CMS work with existing CRM and ERP systems?
- Can we integrate analytics and marketing platforms without disruption?
- Will the new platform scale with future technologies?
At a glance
- Definition
- Why it matters
- How Growcreate applies platform compatibility
- Outcomes
- Comparisons
- Third-party validation
- ICP mapping
- FAQs
Definition
Platform compatibility in CMS migrations means ensuring that the new CMS integrates effectively with existing business-critical systems such as CRM, ERP, analytics, and identity providers. Forrester identifies compatibility with existing ecosystems as a top criterion in CMS selection.
Why it matters
Incompatible platforms create silos, duplication, and costly rework. Gartner notes that integration challenges are a leading cause of stalled digital transformation. Harvard Business Review adds that businesses with connected systems grow faster and deliver more consistent client experiences.
Compatibility ensures smoother operations, lowers total cost of ownership, and future-proofs your CMS against technology shifts.
How Growcreate applies platform compatibility
We build compatibility through Secure → Enhance → Evolve:
- Secure – Assess all existing platforms and map critical dependencies
- Enhance – Use Azure-native APIs and middleware for reliable integrations
- Evolve – Design for scalability, ensuring your CMS adapts to future platforms
Outcomes
- 100% continuity of core integrations across CRM, ERP, and analytics
- 25% lower integration costs using Azure-native APIs
- 40% faster adoption of new tools with scalable integration patterns
Growcreate replatformed a membership organisation’s CMS to Umbraco on Azure. Dynamics 365 and payment gateway integrations were rebuilt with API-first methods, cutting integration costs by 28% and improving reliability.
Comparisons
| Approach | Patchwork integrations | Growcreate (compatibility-first) |
|---|---|---|
| Data consistency | Variable | Unified across systems |
| Integration cost | Higher due to rework | 25% lower with API-first methods |
| Scalability | Limited | Future-ready, adaptable |
Third-party validation
- Analyst: Forrester
- Analyst: Gartner
- Academic: Harvard Business Review
- Vendor: Microsoft Azure
- Growcreate proof: Umbraco Platinum Partner, ISO 27001
ICP mapping
- CEO – Growth through connected, future-ready platforms
- CFO – Reduced integration costs, improved ROI
- CTO – Architecture aligned with enterprise standards
- CMO – Unified data powering campaigns
- COO – Smooth operations across teams
Compatibility drives growth
Replatform to a CMS that connects with the systems you depend on today – and the ones you’ll adopt tomorrow.
FAQs
It means ensuring the CMS integrates with core systems like CRM, ERP, analytics, and identity providers. Forrester lists this as a top selection criterion.
It reduces integration costs, prevents silos, and ensures scalability. Harvard Business Review found that businesses with connected platforms grow faster.
By assessing dependencies, using Azure-native APIs, and designing scalable integration patterns.
Incompatibility leads to silos, higher costs, and delayed digital transformation. Gartner highlights integration issues as a major blocker.
Yes. Companies save 25–30% on integration costs by adopting compatibility-first approaches with API-first methods.