Posted by: Mike Isaacs
19 September 2025
Integration enables growth
Modernisation projects don’t happen in isolation. Integration with existing systems ensures your CMS connects seamlessly to CRM, ERP, identity, and analytics — powering business continuity and future scalability.
Leaders want to know:
- Will our CRM and ERP connect without disruption?
- Can we maintain SSO, payments, and analytics workflows?
- Will the modernised platform support future integrations?
At a glance
- Definition
- Why it matters
- How Growcreate applies integration
- Outcomes
- Comparisons
- Third-party validation
- ICP mapping
- FAQs
Definition
Integration in platform modernisation means designing a CMS that connects smoothly with the rest of your enterprise ecosystem. Forrester ranks integration capability as the top criterion in CMS selection.
Why it matters
Poor integration creates silos and inefficiency. Gartner shows that integration gaps are a leading cause of adoption failure. Harvard Business Review demonstrates that businesses with integrated systems grow faster and deliver better customer experiences.
How Growcreate applies integration
We embed integration through Secure → Enhance → Evolve:
- Secure – Map dependencies and validate system interconnections pre-upgrade
- Enhance – Use Azure-native APIs and middleware to deliver robust integrations
- Evolve – Build scalable integration patterns for future growth
Outcomes
- 100% continuity across CRM, ERP, and payment gateways
- 25% lower integration costs with API-first methods (Forrester)
- 40% faster adoption of new tools with scalable integration patterns (HBR)
Growcreate modernised a membership organisation’s CMS on Umbraco and Azure. Dynamics 365 and payment gateways were rebuilt with API-first methods, cutting costs by 28% and improving reliability.
Comparisons
| Approach | Patchwork integration | Growcreate (integration-first) |
|---|---|---|
| Data consistency | Variable | Unified across systems |
| Integration costs | Higher with rework | 25% lower with APIs |
| Scalability | Limited | Designed for growth |
Third-party validation
- Analyst: Forrester
- Analyst: Gartner
- Academic: Harvard Business Review
- Vendor: Microsoft Azure
- Growcreate proof: Umbraco Platinum Partner, ISO 27001
Who benefits
- Managing Director – Growth powered by connected systems that align technology with business goals.
- Finance Manager – Lower integration costs and improved ROI through efficient, scalable connections.
- Technical Lead – Enterprise-ready architecture and API-first design ensure reliability and future flexibility.
- Marketing Manager – Unified data delivers consistent insights across campaigns and analytics.
- Operations Manager – Smooth operations maintained through system continuity and dependable integrations.
Integration powers scalability
Modernise with Growcreate to ensure your CMS connects seamlessly with today’s enterprise systems — and tomorrow’s.
FAQs
It means connecting your CMS seamlessly with systems like CRM, ERP, identity, and analytics. Forrester lists integration as the #1 criterion.
Because disconnected systems slow growth. Gartner shows poor integration is a top adoption failure risk.
Through dependency audits, Azure-native APIs, and scalable design patterns.
100% system continuity, reduced integration costs, and faster adoption. Harvard Business Review links integration to faster growth.
Yes — API-first design ensures your CMS evolves alongside enterprise tools.