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Optimising Optimizely for Kiwa across 35 international markets to cut complexity and improve performance

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George Mentjox, Director of Corporate Communication, Kiwa

"The team is wonderful to work with. They communicate clearly, using simple language for those who may not have a technical background, while also showcasing their expertise. This is a significant advantage in this industry. They do what they say, are honest, and never try to sell us anything we don’t need. They feel like valuable team members, especially during key decision-making moments."

The client

Kiwa is a global leader in testing, inspection and certification (TIC), ranked among the top 20 companies worldwide in their field. Their services provide crucial insights into quality, safety, health, sustainability, efficiency and control, helping businesses ensure their processes meet the highest standards.

The challenge

Kiwa's challenge was implementing a unified digital solution across their global operations. With 35 countries to support the company needed to establish a consistent digital presence while ensuring its CMS could handle the complexities of different markets and requirements. KIWA transitioned to Optimizely to create a cohesive look and feel across all regions, but the system was underperforming, and the team needed support to harness its full potential.

The solution

Growcreate stepped in to provide the expertise Kiwa needed by transforming the solution Kiwa had been using into a scalable custom solution.

We implemented tools such as Optimizely forms and integrated the product database into Kiwa's system, enabling faster updates and easier content management across all regions.

The new KIWA solution removed the need to manage multiple CMS platforms and gave Kiwa a unified system that could adapt to future needs.

The insight

At Growcreate, we believe that Optimizely platforms should foster seamless experiences and enhance collaboration. By partnering with Kiwa, we delivered a robust digital solution that empowered their global teams, streamlined operations and provided a flexible foundation for its ongoing digital transformation. Our focus on making complex systems scalable and straightforward allowed Kiwa to optimise workflows and ensure their digital solutions could evolve with their growing needs.

Solution benefits

  • Kiwa now operates with a single, scalable CMS that allows content editors in different countries to make quick, seamless updates across the global site.
  • Kiwa's new system is far more adaptable to future requirements and will enable Kiwa to make changes quickly and efficiently.
  • By switching to Optimizely and implementing more cross-platform standardisation, Kiwa saves valuable time and resources previously lost in managing multiple platforms and custom-built solutions.
  • The website offers a more consistent and user-friendly experience for both internal teams and external visitors.

The value

Growcreate provided exceptional value to Kiwa during its digital transformation. Our Optimizely expertise led to streamlined operations, reduced technical debt and increased efficiency for their teams.

We co-created to align solutions with Kiwa's strategic goals. As a trusted partner, we supported their decision-making process, positioning them for ongoing success and empowering them to optimise their systems for future innovation.

Support. Enhance. Evolve.