FE fundinfo are a global leader in financial data, whose corporate website was limited and not fully representing their thought leadership. Growcreate collaborated with FE fundinfo to completely rebuild a new solution on Umbraco 13, delivering a clean and easy to use digital experience.
FE fundinfo are a leading financial data company connecting the asset management industry to distribution networks in the UK, Europe and Asia Pacific. They were facing challenges with their previous web solution not matching the ambitions of their business or their reputation. Along with this, their digital marketing team were being held up with a CMS that was becoming more limited day by day.
FE fundinfo consulted with us at GrowCreate to review and analyse the site and offer a solution to their challenge. We recognised that the backend had ever-growing technical debt and there would be an ongoing need to have iterative improvements in the upcoming years. Knowing all of this, we knew the best solution would be a complete technical rebuild, using Umbraco 13 as the foundations.
The team at GrowCreate understand our goals and challenges. The quality and consistency of their agile delivery, collaborating with us and other partners, showed their ability to develop partnerships, and rapidly deliver a world-class website. We highly value their expertise and over the years, our relationship has gone from strength-to-strength.
Atkin Ladapo | Digital Marketing manager, FE fundinfo
After our technical team completed an initial assessment, we knew we would be able to get this executed in 11 weeks. We also were able to set up coordinated meetings and milestones with 2 internal teams at FE fundinfo and an external team. The focus for our Dev ops team over the 11 sprints were to deliver:
Plan
Technical plans and what needed to be migrated from the existing solution to the latest and safest version of Umbraco.
Collaborate
Coordinate with external agencies Lemonmoon studios on updated brand elements and full front-end build.
Optimise
Build the foundations for a new CMS catered to the FE fundinfo team's needs, focusing on Performance optimisation.
Migrate
Migrate existing content and support FE fund info’s team on content population.
Integrate
Improve on system integrations of other portions of the marketing tech stack.
Future proof
Clean code and architecture to minimise tech debt and prepare the solution for future integrations and business digital strategies.
The new corporate website overdelivers on the challenge, with FE fundinfo’s visual update better reflecting the organisation's position and future ambitions. All the work in the background is the other big victory, with the backend being redesigned to work for the editors and administrators first.
This new Umbraco 13 solution has helped to already improve their teams time spent on site maintenance with improved back end user experiences. This time is now being spent in improving the go-to message to audiences, and speeding up their demand generation work.
The new solution also brings in a new technology architecture, allowing GrowCreate to be able to develop future features and functionality at a much quicker pace. Being able to better align road mapping for FE fundinfo’s business needs and ambitions.
