Cloud-based customer experiences without risking security.
Posted by: Adam Weston
16 December 2019
Regulatory compliance, data protection and your customer’s privacy all need to be your priority. Is your CMS supporting your objectives?
CIOs in some companies are already distributing information securely across the web through a Cloud-Based Content Management System (CMS). However, driven by concerns about security and operational control, CIOs in other organisations remain wedded to a more traditional approach.
Almost three quarters of IT leaders believe security concerns restrict their organisation’s migration to the Cloud. Theo Paraskevopoulos, CEO, GrowCreate
In our view, internal control – via the maintenance of an on-site CMS – is no guarantee of information security. Holding data on internal storage systems is not inherently safer than the Cloud.Adopting a Cloud-based CMS that offers a digital experience suite will be able to better protect your data as security is built-in.
Moving away from on-site legacy systems can move your business forward. With an integrated platform, you can support the objectives of the marketing team and protect your customers’ data.
In this guide, we will look at what you need to do to create innovative, digital experiences for your business’s customers. We’ll explore the platforms, people and processes you need to stay ahead and how a Cloud-based CMS is more secure than an on-premise system.
Cloud-based CMS security
- Prioritising internal control via an on-site CMS is no guarantee of security.
- Moving to the Cloud creates a platform for digital transformation, allowing you to deliver innovative services that ensure great customer experiences.
- A tight working relationship between the IT department and marketing can ensure innovative technology is used to help strengthen customer loyalty in a compliant way.
- Look for a CMS that boasts a range of security features such as strong authentication and protection against code injection and DDOS attacks.
- Look for a CMS that boasts a range of security features, such as strong authentication and protection against code injection
and DDOS attacks.
Legacy Content Management Systems (CMS) remain a considerable issue for many businesses. Legacy infrastructure is the most immediate barrier to digital growth, with 44% of CIOs say outmoded systems restrict transformation.
No IT department wants to risk the security of the business because of a need to maintain older, slower and disparate systems (Theo Paraskevopoulos, CEO, GrowCreate).
Despite this, you can no longer avoid the challenge of dealing with legacy systems. If you do, you risk spening large proportions of your IT budget on maintenance.
44% of CIOs saying outmoded systems restrict transformation
Your time will also be spent on firefighting, rather than on supporting digital growth. Researcher IDC says an 80:20 time split predominates, with technology leaders allocating most of their time to operational concerns, rather than innovation and change programmes that could improve customers’ experiences.
From Big Data to Artificial Intelligence, your business has more access to game-changing technology than ever before. But it also faces an increasing amount of threats. No IT department wants to risk the security of the business because of a need to maintain older, slower and disparate Content Management Systems.
General security concerns are cited as a barrier to adoption of Cloud-based CMS by 53% of organisations, up from 45% a year ago.
Adopting a digital experience suite – built on a Cloud-based CMS – is the key to unlocking the advantages of technological innovation. You can introduce a flexible and secure platform that will improve your customers’ digital experiences.
Introducing fully-integrated services into your organisation reduces the risk of being left behind your competition. The rapid pace of IT-enabled change means today’s in-house systems can quickly become tomorrow’s legacy technologies.
Cloud-based CMSs - especially at the enterprise level - are constantly updated and upgraded.
Trusted providers and partners work hard to ensure systems are updated automatically with the latest integrations and security patches.
A Cloud-based CMS offers the business an integrated platform from which it can improve the digital customer experience with compliance front of mind. Work with a specialist implementation partner to benefit from managed services, ongoing support, maintenance and security guarantees – all as part of a service-level agreement that suits your business.
There is usually a healthy tension between your IT team and the marketing department. As a CIO, you prioritise security, compliance and reliability. CMOs, on the other hand, focus on branding, sentiment and experience.
Further tension comes in the form of technology spend. Gartner reports CMOs spent more on technology than CIOs throughout 2017, spending up to 27% of their budget on technology. This equates up to 3.24% of overall company revenue, compared with CIO technology spend of 3.4%. CMOs expect access to the applications and services they need to improve the customer experience.
CMOs that find barriers from your department might seek workarounds that break compliance, risk security and compromise the privacy of your customers. With the General Data Protection Regulation (GDPR) placing new obligations on businesses that hold and process information, it has never been more important for departments to be aligned.
Collaboration and communication between the departments can help to ensure innovative technology is used to help develop great customer experiences, without risking security.
Rather than creating obstacles, you must support your marketing colleagues through an authorised move to a Cloud-based CMS. Work collaboratively to create a secure platform for the development of innovative customer experiences through on-demand IT services.
CMOs spent more on technology than CIOs throughout 2017, spending up to 27% of their budget on technology.
A specialist partner has high-level security knowledge around the three key layers of Cloud provision – infrastructure, application and implementation.
This expertise is built on years of experience, a deep understanding of cyber threats and how to secure the enterprise.
CIOs point to complexity, cost, culture, skills and security as the main barriers to digital transformation. A specialist implementation partner who knows the CMS and the Cloud infrastructure inside-out can help you and your IT team to create digital experiences for your customers, without risking security. Governance can be a tricky area, but specialist CMS implementation partners will have the capacity and in-house knowledge to help you prioritise compliance and security.
You can also access a dedicated team of developers who can offer ongoing support and maintenance. This collaborative relationship will help you to support the business’s main objectives in improving the experience, without leaving it – or its customers – vulnerable to data breaches.
CIOs point to complexity, cost, culture, skills and security as the main barriers to digital transformation.
Adopting a fully-integrated CMS can help your business to create the innovative digital experiences that your marketing team demands for its customers. By working with a leading CMS provider and a specialist implementation partner, replatforming away from on-site legacy systems can be a smooth process. The high level of automation and protection inherent to Cloud-based technologies means your business can reduce risk.
Develop an approach that allows your business to deliver secure, innovative experiences to its valued customers
A fully-integrated CMS is potentially the most important technology your business can use to offer secure and innovative customer experiences. Now is the time to build ties internally and externally to develop an approach that allows your business to deliver secure, innovative experiences to its valued customers.
